Tag Archives: Hospitality

Chi vincerà il Foodservice Award Italy 2015?

English version here


Qual è il significato di istituire un premio per la miglior catena di ristorazione italiana?

E quale quello di parteciparvi?

Beh, se si trattasse solo di farsi un po’ di pubblicità, credo esistano altri sistemi, più diretti e con meno incognite.

Mi sono fatto un’idea personale che mi ha convinto ad essere coinvolto come giudice al FOODSERVICE AWARD ITALY 20015

Norman Cescut -BLOG-Foodservice Award Italy

Credo che il punto sia il miglioramento continuo. L’essere sempre sul pezzo, ovvero sul mercato.

So bene che è il pubblico a sancire il successo di una formula e non certo un tizio con una paletta in mano, ma ammiro molto chi si mette in gioco e sembra dirti: “ecco, io sono questo, questo è il mio mondo, questa la mia voce, tu che ne vedi tante, che sei un tecnico, un professionista del settore, che ne pensi?”

E partire da lì per crescere ancora, per trovare spunti, per misurarsi.

Sono, quindi, onorato di essere stato scelto per questo ruolo nella categoria APPEAL INTERNAZIONALE, insieme ad altri professionisti che stimo molto.

Sarà difficile valutare, ma ovviamente cercheremo di farlo al meglio.

Franchising EXPO in Ajman, UAE

I went to Ajman for the Franchising EXPO and I’ve met fabolous people!

Please meet Mr. Omar Al Nuaimi

Norman Cescut and HH Omar Al Nuaimi

From right to left: Mr. Angel M. Gonzalez, Mr. Miguel Angel Parra Lebroto, Mr. Issam Al Tahir, Ms. Muoza Bushehab, Mrs. Barbara Eldbeissy. Great people from all over the world.

11067670_10152847511851545_6905575259578393452_nFrom right to left: Mr. Omar Al-Haza’a, Mr. Issam Al Tahir.

DESITA stand at Ajman Franchising EXPOTwo days of a great Franchising EXPO, good time and an interview about DESITA.

Norman Cescut interview

 

 

 

Facts & figures about Retail, Franchising and …

What’s a concept?

Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics, and advertising. Read more

How big is Christmas for Retail?

Christmas is big, no doubt about it. How big depends on what type of retail. Highest honors for big holiday volume goes to sporting goods, electronics, and clothing, but general merchandise and non-store retailers (like Amazon) are close behind. Lower holiday season sales occur at car dealers, building materials stores and gas stations. Read more

MENA: Franchise scenario

The total population of MENA region is 320 Million – 60% > 25 years. Regions population growth rate is 3-5% per year. One of the highest worldwide. In the next 3 years 500.000+sqm of new Retail will enter the Dubai’s market. Read more

What a brand today?

Are you aware of this?

DESITA slogan

Business Retail Tour e fiera del Franchising di Dubai

Vi piacerebbe sviluppare il vostro business in un mercato in crescita?

Se pensate che il vostro Franchising  sia adatto al mercato degli Emirati Arabi Uniti e/o quello del Medio Oriente in generale, la prima esplorazione da compiere è proprio nella città più in fermento del mondo: Dubai.

burj-dubai-copyright-som-s

Se stavate pensando di andarrci per prendere i primi contatti con il mercato locale, vi sarete sicuramente chiesti:

– Come faccio ad ottimizzare la mia permanenza e di conseguenza i miei costi?

Come faccio ad organizzare le visite e gli incontri dall’Italia?

– Chi può darmi strumenti ed informazioni per prendere la decisione giusta?

Riuscirò a conoscere gli investitori locali?

L’importante occasione è in concomitanza con la 5° Franchise UAE EXPO, la Fiera Internazionale del Franchising e del Retail, di cui DESITA è promotore esclusivo per l’Italia, che si svolgerà a Dubai il 25 e 26 settembre prossimi.

Recenti studi hanno dimostrato che il 97% dei fallimenti è derivato da una mancanza di attenzione verso i mutamenti del mercato. Questo significa che lavorare in un determinato settore senza conoscerne e anticiparne in maniera approfondita le dinamiche evolutive espone il business a rischi sostanziali, fino a minacciarne la profittabilità e la sopravvivenza. Chiaramente questi rischi risultano accentuati in un periodo di crisi. Chi desidera superare questo brutto periodo deve innanzi tutto lavorare su un elemento di discontinuità culturale, modificare il proprio approccio al mercato.

DESITA, società di consulenza e progettazione di spazi Retail con forte know-how nel settore della ristorazione e nello sviluppo Franchising, presente a Dubai da oltre 10 anni, in collaborazione con Milano Retail Tour, l’unico format rivolto alle aziende per esplorare le tendenze emergenti nei luoghi del Retail milanese ed internazionale, vi propone un viaggio alla scoperta del cambiamento in atto nel mondo del Retail di Dubai, nonché la possibilità di incontrare selezionati investitori arabi, tramite meeting B2B dedicati ed esclusivi.

Per scaricare la presentazione: Business Retail Tour

Per maggiori informazioni, scrivere a info@desita.it

dubai_masterplan

In-store marketing and it’s influence on customer spending

Two days ago, I made my second speech of the year.

After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition.

Professional people from allover the GCC countries but also some from oversea, attended to this very well organised event by Al-Iktissad Wal-Aamal, to share the Franchising philosophy, new trends and related businesses opportunities.

I wish to thanks the greatness Lebanese Franchise Association people for the very kind invitation and I hope to continue our cooperation as per our talks, checking the possibility of twinning Lebanon and Italy, therefore the LFA with IREF Italia.

For those who couldn’t attended, I’m gladly sharing here my speech presentation. Any questions or feedback are highly appreciated.

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Ixsir it means Elixir: in vino veritas

I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker.

Today I wish to share with you a great experience I had last Sunday in the suggestive country side. I had the pleasure to visit a wonderful vineyard and winery.

“The vision behind the wines IXSIR is to reveal the best local Lebanese sometimes forgotten for generations. Created by friends sharing a common passion for wine and Lebanon IXSIR is the culmination of their dream. They managed to develop fine wines that will be forever associated with the land of their ancestors. The wines IXSIR combine a rich variety of grapes grown on land carefully selected to symbolize the diversity of Lebanon. Batroun, north to Jezzine, south through the Bekaa Valley to the east, the vineyards chosen include everything the country has to offer. Winemaking and aging in cellars are above which rests the mansion. Located on the hills of Batroun, this bastion of regional heritage dates from the 17th century and overlooks a modern vineyard whose heart is sustainability priorities. It combines all the resources of the earth to give birth to wines that reveal the secrets”.

Trust me, the wine has a great taste but what surprised me the most is that this winery was selected by the CNN as one of the greenest building in the world; and what a building.

Well, I believe in this case images talks more than words, therefore, please enjoy:

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Have you ever had lunch with gelato?

Yes, I do!

I like it very much and most of the times I use to eat it instead of having a complete lunch. It’s my favorite cold fast food. 35

I have already written something about gelato, especially if related to sustainability or social responsibility.  Today I wish to bring you with me through a path to discover the gelato world and something interesting around it. Are you ready?

Next Saturday, Sigep will start for its 34° edition with a very busy events agenda, while whiting 14 halls and about 850 exhibitors, you can learn about the companies news and the sector trends. Of course, gelato tasting will be included. Yes, because living a five days exhibition makes you very tired and thirsty due to lots of talks so, what is better than a refreshment with a delicious gelato? What’s your favorite flavors? I go for classic nocciola and pistacchio.

This year Sigep will host ABtech, the world of baking and the Franchising area of Iref Italia the European Franchise & Partnership Network Organisation. Two events that will surely boost the entire exhibition, because visitors can now find really everything from row materials to equipment, from furniture to ready concept for all the sectors: gelato, pastry, chocolate, coffee, bakery, confectionery, bread, pizza & pasta.

Well, I will be attending Sigep for five days as I will be busy in the Franchising area of Iref Italia as I am the National Coordinator but as far as I will have many clients visiting the show, I will surely have the time to look around and enjoy a big gelato.

Please do note forget to come on Monday afternoon because we have organised a seminar with great speaker as the Senior Consultant of Subway International BV, the Franchising Senior Manager of McDonald´s Italia and the Environmental Manager of McDonald´s Italia; The title of the seminar is: Franchise networks and Sustainability: the experience of the big brands. Network development experience, and focus on sustainability. Interesting isn’t it?

We are still all a bit child, so what’s life without gelato?

Accor launches PLANET 21 Sustainability Program

Accor is taking sustainable development to new heights, with the launch of PLANET 21.

The name is a direct reference to Agenda 21, the environmental action plan signed at the Rio Earth  Summit in 1992, and reminds us of the urgent concern that face our planet in the 21st century and the  need to change our methods of production and consumption logo_planet21_accor_hotelspatterns to preserve human beings and  eco-systems. With PLANET 21, Accor is making 21 commitments and the same number of quantified  goals for the year 2015, including:

  • employees trained in disease prevention in 95% of hotels;
  • 80% of  properties promoting balanced meals ;
  • 85% of hotels using eco-labelled products;
  • a 15% reduction in  water consumption;
  • 10% decrease in energy use at Accor’s owned and leased hotels worldwide.

“At a time when the Group is embarking on a phase of brisk expansion, with the aim of becoming the  global reference in hotel industry, we are reaffirming our choice of responsible growth capable of  generating shared value for all”, said Denis Hennequin, Chairman and Chief Executive Officer of  Accor.

“With the PLANET 21 program, we are putting sustainable hospitality at the core of the
Group’s strategy, development and innovation. I am convinced that sustainable development will  lead us towards a new business model. PLANET 21 gives us a fantastic driver of competitiveness for  our brands, attractiveness for our customers and partners and loyalty for our employees”.

Since 1994, when Accor first established its Environment Department, the Group has adopted  numerous solutions to contribute to the development of local communities, reduce water and energy  consumption and limit the environmental footprint of its hotels. With PLANET 21, Accor is reinforcing  its determination to put sustainable development at the heart of its activities: 21 commitments that  involve customers, partners and employees in order to improve Accor’s sustainability performance.

For these reasons, the new PLANET 21 strategy includes a program to engage customers, inviting  them to contribute to the hotels’ actions and achievements. From making a reservation to staying  and or dining in Accor hotels, customers will discover a rich and diverse array of messages that will  encourage them to contribute actively to the hotel’s action through a few simple gestures.

The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without  ever making them feel guilty.

How to make your hotel greener: 40 easy steps to follow

Hotel Management Asia recently published a list supplied by Pineapple Hospitality we found really interesting and useful if you aim to make your hotel a greener one.green_hotel_image

1. Programmable and digital control of your HVAC systems: Use electronic thermostats in guestrooms with pre-set settings to minimize energy consumption.

2. Key Card Energy Management System turn off lights when guests are not in room.

3. A linen and towel reuse program is a must.

4. Consider either Organic Cotton Linens or Linens made with Tencel+Plus™

5. Ozone laundry systems reduce the Water, Energy and Chemicals used by the wash.

6. Advance Laundry Solutions also has new drying technology that reduces energy consumption by up to 90%, yet requires no vent and extends textile life.

7. In-room recycling.

8. Recycling containers in all public areas.

9. Use compact florescent light (CFL) bulbs and energy-saving lighting fixtures

10. Install motion sensor-activated lights in areas that are infrequently used.

11. Use natural light as much as possible in common areas, restaurants and meeting rooms. Consider changing window coverings or installing skylights to improve to reduce artificial lighting.

12. “Green roofs” create energy savings by acting as super insulators, keeping buildings warm in the winter and cool in the summer. They also serve as a storm water management systems, catching pollutants as they drain off the roofs.

13. If not plants, how about installing solar panels on your roof?

14. Improve window and door seals. You will save on heating and cooling costs, reduce noise levels and decrease dust circulation.

15. Improve air quality by circulating outside air into guestrooms.

16. Identify something that is being discarded and find re-use for that item – such as reusing old tablecloths to make napkins.

17. Turn off all lighting/equipment/computers when not in use.

18. Make guest registration paperless.

19. Scan and email instead of fax.

20. When you do need to print, use recycled paper, soy-based inks and print double-sided.

21. Biodegradable 100% recycled room keys.

22. Use biodegradable and all-natural bathroom amenities, such as soaps, lotions, shampoos and conditioners.

23. Use bathroom amenity dispensers rather than individually packaged amenities.

24. Buy amenities, food and cleaning products in bulk to reduce waste and transportation costs.

25. 1.6 gallon per flush toilets installed in all rooms and guest areas.

26. Low-flow faucet aerators installed throughout the building and in all guestrooms.

27. Use of environmentally friendly (low VOC) paints.

28. Check with your pest management company to ensure use of integrated pest management (IPM) products and policies that are environmentally friendly and reduce the use of chemicals.

29. Use groundcover and drought-resistant plants to reduce amount of mow-able grass on your properties.

30. Go Smoke-Free!

31. Serve meals buffet style to reduce packaging and waste.

32. Use electric buffet warmers rather than canned fuels.

33. Serve water by each guest’s request rather than pre-pouring.

34. Stop using plastic water bottles.

35. Offer guests bicycles for short trips instead of driving.

36. Consider hybrid or electric vehicles for your fleet.

37. Used recycled rubber for the cardio room floor, or recycled tiles for pool floors.

38. Upcycle or recycle items you no longer need or use for their original purpose – such as in-room furnishings.

39. Give leftover food and/or amenities to charities.

40. Plant a garden and harvest organically-grown vegetables for your restaurant.