Tag Archives: BIFEX

In-store marketing and it’s influence on customer spending

Two days ago, I made my second speech of the year.

After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition.

Professional people from allover the GCC countries but also some from oversea, attended to this very well organised event by Al-Iktissad Wal-Aamal, to share the Franchising philosophy, new trends and related businesses opportunities.

I wish to thanks the greatness Lebanese Franchise Association people for the very kind invitation and I hope to continue our cooperation as per our talks, checking the possibility of twinning Lebanon and Italy, therefore the LFA with IREF Italia.

For those who couldn’t attended, I’m gladly sharing here my speech presentation. Any questions or feedback are highly appreciated.

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Ixsir it means Elixir: in vino veritas

I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker.

Today I wish to share with you a great experience I had last Sunday in the suggestive country side. I had the pleasure to visit a wonderful vineyard and winery.

“The vision behind the wines IXSIR is to reveal the best local Lebanese sometimes forgotten for generations. Created by friends sharing a common passion for wine and Lebanon IXSIR is the culmination of their dream. They managed to develop fine wines that will be forever associated with the land of their ancestors. The wines IXSIR combine a rich variety of grapes grown on land carefully selected to symbolize the diversity of Lebanon. Batroun, north to Jezzine, south through the Bekaa Valley to the east, the vineyards chosen include everything the country has to offer. Winemaking and aging in cellars are above which rests the mansion. Located on the hills of Batroun, this bastion of regional heritage dates from the 17th century and overlooks a modern vineyard whose heart is sustainability priorities. It combines all the resources of the earth to give birth to wines that reveal the secrets”.

Trust me, the wine has a great taste but what surprised me the most is that this winery was selected by the CNN as one of the greenest building in the world; and what a building.

Well, I believe in this case images talks more than words, therefore, please enjoy:

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La fine del mondo! – The end of the world!

Norman Cescut

Visto? La fine del mondo non c’è stata. Siete più sereni? Questo fine d’anno in compenso è stato pieno di sorprese, bellissime emozioni. Non sono riuscito a scrivere molto perchè impegnatissimo con il lavoro e me ne dispiace. Impegnatissimo anche perchè ho fatto delle docenze: a degli albergatori prima e a dei futuri operatori di punto vendita poi. E’ stato entusiasmente e mi sono divertito molto. Sotto l’albero ho già trovato un invito come relatore al BIFEX di Beirut e al TEDxBocconiU di Milano. Ancora sono incredulo e sto aspettando dettagli per poter approfondire ed iniziare a prepararmi. Auguro a tutti un sereno Natale, ci vediamo nell’anno nuovo!

See? The end of the world didn’t come. Are you more calm? This end of the year on the other hand was full of surprises, beautiful emotions. I could not write much because busy with work and I’m very sorry about that. Busy because I also did some lecturing: first to hoteliers and to future store operators then. I enjoyed it very much. Under the Christmas tree I’ve already found an invitation as speaker at BIFEX in Beirut and at TEDxBocconiU in Milan. I am still in disbelief and I’m waiting for details to be able to deepen and begin to get ready. I wish you all a Merry Christmas and happy new year!