Accor is taking sustainable development to new heights, with the launch of PLANET 21.
The name is a direct reference to Agenda 21, the environmental action plan signed at the Rio Earth Summit in 1992, and reminds us of the urgent concern that face our planet in the 21st century and the need to change our methods of production and consumption patterns to preserve human beings and eco-systems. With PLANET 21, Accor is making 21 commitments and the same number of quantified goals for the year 2015, including:
- employees trained in disease prevention in 95% of hotels;
- 80% of properties promoting balanced meals ;
- 85% of hotels using eco-labelled products;
- a 15% reduction in water consumption;
- 10% decrease in energy use at Accor’s owned and leased hotels worldwide.
“At a time when the Group is embarking on a phase of brisk expansion, with the aim of becoming the global reference in hotel industry, we are reaffirming our choice of responsible growth capable of generating shared value for all”, said Denis Hennequin, Chairman and Chief Executive Officer of Accor.
“With the PLANET 21 program, we are putting sustainable hospitality at the core of the
Group’s strategy, development and innovation. I am convinced that sustainable development will lead us towards a new business model. PLANET 21 gives us a fantastic driver of competitiveness for our brands, attractiveness for our customers and partners and loyalty for our employees”.
Since 1994, when Accor first established its Environment Department, the Group has adopted numerous solutions to contribute to the development of local communities, reduce water and energy consumption and limit the environmental footprint of its hotels. With PLANET 21, Accor is reinforcing its determination to put sustainable development at the heart of its activities: 21 commitments that involve customers, partners and employees in order to improve Accor’s sustainability performance.
For these reasons, the new PLANET 21 strategy includes a program to engage customers, inviting them to contribute to the hotels’ actions and achievements. From making a reservation to staying and or dining in Accor hotels, customers will discover a rich and diverse array of messages that will encourage them to contribute actively to the hotel’s action through a few simple gestures.
The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without ever making them feel guilty.