About me

I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of my friends. I love dancing and I love taking portraits. I’m in love with life.

This is my philosophy:                                                                                                              

Who’s masters of the art of living, does not make a distinction between work and leisure, body and soul, education and recreation, love and faith. S/he simply pursues the highest standards of excellence in anything s/he does; whether s/he is working or playing is for the others to decide. S/he always strives to do both at the same time.”

Here, my short profile:

– Founder & CEO of DESITA, DESITA, the International Foodservice & Retail Consultancy Company specialized in brand and concept design, franchising and contract.
-President of the DESITA Award Jury.
-Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization.
-Ambassador to Italy of Franchise Arabia.
-Ambassador to Italy of MENAFA, the Middle East and North Africa Franchise Association.
-Representative for the sustainable business to Italy of H.H. Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.
-Founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform.
-Speaker at: TEDx Milano, BIFEX Beirut, Franchising EXPO Dubai, Detrop Thessaloniki, Franchising Nord Piacenza.

Acquired skills over 18 years of studies and work experience at International level: Entrepreneurship, Concept Design, Food Retail, Retail, Foodservice, Franchising, Management, New Business Development, Brand Development, Sale Management, Corporate Strategy, Sustainability, International Business, Marketing Strategy.

My philosophy:
Who’s master on the art of living don’t distinguish much between work and leisure, between his body and soul, his education and his recreation, his love and his faith. He simply pursue high standards of excellence in anything he does, leaving the others to decide if he’s working or playing.
He always thinks to do both at the same time. 

9 thoughts on “About me

  1. Hi Norman, lovely blog and company. I think your philosophy is a great one, as it synchronizes things that so many spend time boxing into separate categories. This harmony and beauty is evident in your designs.

  2. Hello Norman,

    My name is Omar and I live in Dubai. I am interested in what you have and i like to meet you if you are ever in Dubai or maybe somewhere else.

    Please let me know if this is possible.


    1. Hello Omar,
      by a lucky coincidence, I am in Dubai right now.
      I’ll send you my Dubai mobile number by email, please call me.
      It will be a pleasure to meet you.

  3. Hello Mr. Cescut,
    my name is Ivana and I am student at Bocconi University. I admire what you do and I would be very interested in getting in touch with you. I would love to talk about your ideas and tell you about a very inspirational initiative in which I think you might be interested in.

    Please contact me via email if possible. I will be looking forward to your reply.
    Best regards,

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