Tag Archives: wine

Ixsir it means Elixir: in vino veritas

I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker.

Today I wish to share with you a great experience I had last Sunday in the suggestive country side. I had the pleasure to visit a wonderful vineyard and winery.

“The vision behind the wines IXSIR is to reveal the best local Lebanese sometimes forgotten for generations. Created by friends sharing a common passion for wine and Lebanon IXSIR is the culmination of their dream. They managed to develop fine wines that will be forever associated with the land of their ancestors. The wines IXSIR combine a rich variety of grapes grown on land carefully selected to symbolize the diversity of Lebanon. Batroun, north to Jezzine, south through the Bekaa Valley to the east, the vineyards chosen include everything the country has to offer. Winemaking and aging in cellars are above which rests the mansion. Located on the hills of Batroun, this bastion of regional heritage dates from the 17th century and overlooks a modern vineyard whose heart is sustainability priorities. It combines all the resources of the earth to give birth to wines that reveal the secrets”.

Trust me, the wine has a great taste but what surprised me the most is that this winery was selected by the CNN as one of the greenest building in the world; and what a building.

Well, I believe in this case images talks more than words, therefore, please enjoy:

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SAPORE Trade Expo: a Tasting Experience

The next event in our hectic February agenda is SAPORE Tasting Experience (at Rimini Fiera from 25th to 28th February) is more than a trade expo. It is the event dedicated to all those wanting to know the future of foodservice for eating out.

At its disposal, there are eight halls of the west wing of the Rimini expo centre for updating on tastes, rites and trends in a world with a continuously changing demand. The inauguration ceremony is scheduled for 10.30 am on Saturday 25th in the south foyer. Maurizio Melucci, Emilia Romagna Regional Councillor for Tourism, will take part in the ribbon-cutting ceremony.

Two important events will follow: the assignment of the 2012 Innovation Awards for the most innovative products on the market and the appointment with the inauguration conference organized by Fipe Confcommercio. Business unit manager Patrizia Cecchi confirms, ´Rather than a showcase, SAPORE will be a real… tasting experience, thanks to the new products on show and the countless appointments to innovate the Horeca channel´s business (show cooking with award-winning chefs, Sapore University courses, guided tasting sessions of wine and Italian craft beers, fresh and dry pasta and brewery specialities from all over the world, as well as conferences to analyze the latest trends and the presentation of interesting successful cases in the foodservice world.´

The expo therefore features a complete showcase of products and technologies from the world of catering, pasta, beer, seafood, pizza, oil, wine, regional specialities and frozen produce. Each of these sectors will be represented by the excellence of the enterprises and their proposals, alongside events and opportunities for discovering first-hand new experiences of business formats. Approximately 400 foreign buyers are awaited at the exhibition, where they will meet exhibitors according to an agenda scheduled online during the days before the expo.

This is a very effective innovative system for increasing opportunities for business between companies and foreign markets, as well as optimizing buyers´ visits to the expo. Among the key events, the Large-scale Distribution Buyers´ Day scheduled for Monday 27th and dedicated to the new trend ´AYCE´ All You Can Eat – the format with which restaurants charge a fixed price for access to food, then allow customers to consume as much as they want at no additional charge) and the debut of the Sapore Chef Grand Prix Contest

SAPORE 2012 will be held with the patronage of the Ministry of Agriculture, Food and Forestry Policies, Emilia-Romagna Regional Government, Rimini Provincial Government and CNA Alimentare.

And if you had already planned to visit the SAPORE exhibition, please  know that we will be there the whole time meeting prospects and clients. It will be a great pleasure to meet you in person: just send us an email at norman|at|desita|dot|it to set up an appointment.

A greener wine for happier wine connaisseurs

Vinitaly 2011 ended with excellent results, an increase of 10% in visitors confirmed once again that good wine never goes out of fashion. Good wines, not only for the undisputed quality of the products, but also because of its being good for the environment and  for the community. The bio wine, produced by following the precepts of organic agriculture, with no sulfur and, above all, free of chemical residues and pesticides, is not new thing on the market.
But what is innovative is that sustainability in the wine industry is becoming more and more popular and required by wine consumers. A recent WineNews / Vinitaly survey showed that “green” labelled wine, the one ensuring the environmental commitment of the winery, would be an added value for 55% of the interviewed. The survey results were collected in a sort of handbook of the sustainable wine drinking, whose must are: locally grown wine, organic and biodynamic viticulture, ISO 14001 or EMAS certified wineries, lighter bottles, recycled paper labels, use of recycled or recyclable packaging, low-impact in terms of carbon footprint of production.
There are several Italian producers who understand the importance of sustainability to adequately respond to consumer demands. Zonin for instance, is already eliminating herbicides, fertilizers and chemical treatments, using only those permitted by the organic or biodynamic agriculture. “Approaching a more sustainable production also requires us to use a more precise viticulture, an aspect that we can no longer overlook in the vineyards where we bring this new philosophy. A lot of attention is paid to the fertility of the soil which must not only be maintained but improved over time without the use of chemicals, “says Franco Giacosa, technical director of the Zonin company in Gambellara (Vicenza, Italy).
It is not a suprise to find the Zonin name amont the list of the 73 Italian companies participating to the Bayer CropScience Magis project  for social and economic sustainability in the wine industry: from Caviro to Planeta,  Barone Ricasoli and Castello Banfi, to name some of the companies appearing in the Magis list. The aim of the Magis project is to provide companies with a common objective and measurable parameters and elements of communication to meet the demands of industry and consumers in terms of sustainability.
Obviously, the added value of a wine produced accordingly to the Magis criteria, will be lost if the supply chain and bars, restaurants and hotels do not abide to the same sustainable and responsible criteria. And this is what the ECOFFEE project is working at!

Vinitaly opens its doors with interesting data

Vinitaly focus on export and on the Italian market decline.

How to seize the new opportunities coming from abroad, particularly from Asian markets, and how to support the internal Italian market are the two main themes of the 2011 Vinitaly, the most important Italian Wine exhibition,  which is taking place in Verona (Italy), and will end on April 12 .

The Italian wine business is quite a big one, worth € 13.5 billion plus  a €2 billion deriving from induced activities. But there are lights and shadows. For example, on the exports side, 2010 experienced a growth  reaching a +12% equal to 3.93 billion euro, while domestic consumption is decreasing.
For the first time, reports Coldiretti (the Italian association of Agriculture farmers), 2010 showed a stagnation in the internal sales, now at € 3.89 billion. 

Riello, the President of Veronafiere, has stressed even more the wine business critical situation, the decline in domestic consumption, which continues, “was between 100 liters per capita in the Seventies, up to 45 liters in 2007, about 40 liters per person nowadays” showing a “further decreasing trend by 2015. ” The problem, recently highlighted by Giuseppe Martelli, director general of Assoenologi (the Italian Association of oenologists), is that “an oenology structured like the Italian one, cannot rely only on export.”

A couple of data: “in Australia only ten companies produce more than 90% of the wine exported, in Chile of 120 wineries, 100 are working only for export. In Italy, however, companies are more than 450 thousand, with an average size that is below the three hectares, compared to 300 in Chile and Australia. ”

Even a survey Vinitaly Winenews-emerges as foreign markets are critical to revenue growth, a situation that can cope with the larger companies, but few compared to many small enterprises that characterize the Italian production scenario and still have turnover rather weak.

A Vinitaly-Winenews survey on 50 companies among the most representative of the Italian business, show that 2010 ended with an average revenue increase of 8%, driven in particular by exports  (+14%).  As per 2011, the report show a degree of optimism: 75% of the interviewed said to be quite positive, 15% positive while a 10% of wineries that still feels the situation to be critical. The most critical points highlighted by the survey are economy instability, weak consumption, the loss of international competitiveness, the hars internatioanl competition.

The boom in exports, according to Coldiretti, is due largely to the U.S., which in 2010 became the country with the highest consumption of wine in the world. The American market, which is worth about $ 30 billion, is covered for 61% of production in California, but Italian wines are the most consumed ones, growing in value by 11%.

The most important destination of Italian wines are Germany, +4% in 2010, China – exports to this country doubled in 2010 – India, +65%, and Russia, +58%, equal to €104 million.

Coldiretti also analyzed the important value of the employment world of wine: the 250,000 Italian companies create jobs for for 1.2 million people. There are about half a million owners of vineyards, which have about 210,000 employees, of which over 50,000 are young and 30,000 are foreigners. And the wine business does not end in the vineyard, opportunities being in adjacent sectors like trade and catering, glass, cork, label and packaging, as well as research, publishing, finance, wine tourism, health, bio-energy. (Source:manageronline.it)

Serving up local sustainable food: Gather Restaurant

Gather RestaurantWhen searching for examples of sustainability in the Retail Food sector it often happens to look at what is going on in the U.S.A. The eco Gather Restaurant, located in the greenest building in Berkley, The David Brown Center. Not only locally grown food but also wines coming from the eco wineries in the surrounding. A great, successful example to follow! (courtesy of Inhabitat and Gather)