Tag Archives: Lebanon

In-store marketing and it’s influence on customer spending

DESITA, Eng, franchising, My Journal, trends and forecasts, , , , , , , , , , , ,

Two days ago, I made my second speech of the year.

After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition.

Professional people from allover the GCC countries but also some from oversea, attended to this very well organised event by Al-Iktissad Wal-Aamal, to share the Franchising philosophy, new trends and related businesses opportunities.

I wish to thanks the greatness Lebanese Franchise Association people for the very kind invitation and I hope to continue our cooperation as per our talks, checking the possibility of twinning Lebanon and Italy, therefore the LFA with IREF Italia.

For those who couldn’t attended, I’m gladly sharing here my speech presentation. Any questions or feedback are highly appreciated.

2013-04-18 07.02.32

This slideshow requires JavaScript.

Ixsir it means Elixir: in vino veritas

ECOFFEE, Eng, foodservice, sustainability, , , , , , , , , , , , , ,

I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker.

Today I wish to share with you a great experience I had last Sunday in the suggestive country side. I had the pleasure to visit a wonderful vineyard and winery.

“The vision behind the wines IXSIR is to reveal the best local Lebanese sometimes forgotten for generations. Created by friends sharing a common passion for wine and Lebanon IXSIR is the culmination of their dream. They managed to develop fine wines that will be forever associated with the land of their ancestors. The wines IXSIR combine a rich variety of grapes grown on land carefully selected to symbolize the diversity of Lebanon. Batroun, north to Jezzine, south through the Bekaa Valley to the east, the vineyards chosen include everything the country has to offer. Winemaking and aging in cellars are above which rests the mansion. Located on the hills of Batroun, this bastion of regional heritage dates from the 17th century and overlooks a modern vineyard whose heart is sustainability priorities. It combines all the resources of the earth to give birth to wines that reveal the secrets”.

Trust me, the wine has a great taste but what surprised me the most is that this winery was selected by the CNN as one of the greenest building in the world; and what a building.

Well, I believe in this case images talks more than words, therefore, please enjoy:

This slideshow requires JavaScript.

Lebanon’s hotels need to implement responsible hospitality

A great article by Omar J. Sakr, in the Hospitality News Magazine, gives a detailed picture of Lebanon’s Hotel industry as per the introduction of environmental practices.

The author talks about the major findings of his recent field research conducted in Lebanon between June 2010 and January 2011, which show that international hotel chains in Lebanon are more likely to implement environmental practices than local ones. This research also identified different barriers that are not allowing hotels to fully adopt environmentally friendly practices. The major identified barriers were the financial resources of the hotel, the lack of national infrastructure, the lack of awareness among managers and staff, the lack of awareness among guests, the lack of expertise in applying EMS (Environmental Management Systems), and finally the lack of compliance with the existing legislation, which is not compulsory in most of the cases.

75% of international chain hotels in Lebanon are implementing environmental practices with 50% of them implementing formal EMS; the results of the local and regional hotels have shown that only 16% of these hotels are implementing some types of environmental practices and the remaining hotels of this category are mostly implementing energy saving measures.

Not all the hotels managed by international chains are implementing what their mother companies have already achieved in other markets. They are likely to introduce different environmental practices and at varying levels. One of these hotels had not introduced any environmental action, while another hotel has a Responsible Business Manager; other hotels generally assigned environmental policies and practices to the engineering manager

The managers of international hotel chains showed more interest in implementing environmental practices then the managers of local hotels, mainly as a result of the culture of the mother company and the economies of scale at which their companies operate. It is worth pointing out that none of the rurally located hotels, which are individually owned, participated in the survey. The lack of environmental management is the most probable reason for this. The full article is available here.

An agreement to boost Lebanon HoReCa business

Among the exhibitions and trade shows we attended to during these first months of 2011, Beirut’s HORECA 2011 was the most surprising.

Despite the turmoil hitting the region, HORECA 2011 welcomed its many visitors – almost 6,000 a day – with a great number of exhibitors and many interesting meetings.  But what is more important for the whole Ho.Re.Ca regional business, was the signing of an agreement that will certainly boost the turnover in the Lebenon region: the Beirut Capital of Taste Charter. 

In doing so, Mr. Fady Abboud, Minister of Tourism, Mr. Mouhamad Choucair, President of Commerce, Industry, and Agriculture of Beirut and Mount Lebanon, Mr. Nehmat Frem, President of the Association of Lebanese Industrialists, Mr. Pierre Ashkar, President of the Federation for Tourism Association and President of Lebanese Hotel Association, Mr. Paul Ariss, President of the Syndicate of Owners of Restaurants, Cafes, Night Clubs and Pastries, Mr. Georges Nassrawi, President of the Syndicate of Lebanese Food Industries, Mr. Nouhad Dammous, President of ADFTH, and Mrs. Joumana Salame, Managing Director of Hospitality Services, all united to put Beirut on the map as a world leader with its international standards in terms of innovation, inspiration, know-how and conviviality.

“We are very thrilled to have this charter finally signed”, said Mrs. Joumana Salame, Managing Director of Hospitality Services. “We have been working on this plan for the past 3 years, and we strongly believe that Lebanon will be up to the title it has been awarded”

By bringing together European and Middle Eastern countries and strengthening Lebanon’s international bonds, Horeca serves not only as an economic boost adding to the development of the country, but also as a tourism attraction, by enticing hundreds of thousands of visitors yearly.

DESITA, showfood and ECOFFEE are among the companies who have already benefited from the Beirut Capital of Taste Charter, with great projects done and to come and the foreseen participation at HORECA 2012, where we will present the best Italian shop concept design, the best catering equipment products and the most innovative practices to bring sustainability in the Ho.Re.Ca. & Hospitality sectors, food Retail and Franchising. (Picture Credit: Hospitalitynewsmagazine)