Category Archives: eco tourism

Sostenibilità: la mia verità

DESITA, eco tourism, ECOFFEE, ecology, Ita, My Journal, social responsibility, sostenibilità, sustainability, , , , , , , , , , , , , , ,

Si, la verità. Nient’altro che la verità. Perlomeno la mia, ovvio.

2006_Sustainability_Conf_logo

L’idea mi venne in mente lo scorso gennaio, quando alle prese con la presentazione per il mio intervento al TEDxBocconi, ho dovuto ripercorrere a ritroso più di 3 lunghi anni. Al TED, avrei dovuto parlare delle mie esperienze professionali in relazione con la sostenibilità, partendo dal progetto di ECOFFEE. Chi ha parlato in pubblico, senza essere un oratore e chi ha domestichezza con le presentazioni in Power Point, sa benissimo quanto sia difficile riassumere e racchiudere più di 3 anni di esperienze in 15 minuti e 15 slides a disposizione. Se poi, come detto nel post relativo, oltre all’emozione, ci si mette anche l’influenza …

Comunque, l’idea maturata nel tempo, è quella di scrivere per benino le mie esperienze, i progetti, le persone e le aziende incontrate e tutto quello che mi è accaduto nel bene e nel male, fino a questi giorni. In poche parole, esplicitare al massimo il mio intervento al TED, raccontando aneddoti e dettagli. Si, come detto, nel bene e nel male.

Perchè? Perchè la sostenibilità, quella vera, non è quella che si pensa o quella che si legge sui giornali o su internet. Non è quella che vi propinano le aziende dagli slogan tutti “green oriented” o i manager dai titoli inventati e posticci. Probabilmente non sarà nemmeno quella che vi racconterò io. Starà a voi giudicare, ma vi assicuro che scoprirete cose interessanti.

Quindi? Se avrete pazienza e voglia di leggere il mio punto di vista, prossimamente pubblicherò “svariati capitoli” sulle mie esperienze personali e la sostenibilità. Spero di riuscire ad essere abbastanza costante, perchè fino a febbraio ho già l’agenda abbastanza fitta di impegni importanti e viaggi all’estero e soprattutto, spero vi interessi.

Un ultima premessa: il mio blog è impostato sia per l’italiano che per l’inglese, a seconda di cosa voglio pubblicare e del pubblico a cui mi rivolgo. I post sulla sostenibilità saranno in italiano. Capirete da soli il perchè.

Buona lettura.

Invisible Mirrorcube eco-hotel room available for purchase

Situated in the forest area around Harads, Sweden, Treehotel has now implemented five of the 24 rooms it has planned for the area. Among those are “The Blue Cone,” “The UFO” and “The Bird’s Nest,” all suspended four to six meters above the ground and designed in eco-minded fashion by some of Scandinavia’s leading architects.

Designed to blend into its surroundings so as not to ruin the view, the Mirrorcube is an addition to this collection, featuring mirrored walls that reflect their surroundings and yet are safe for passing birds thanks to a layer of infrared film. Featuring six windows and a panoramic view, the Mirrorcube accommodates two people with a double bed, bathroom, lounge, and rooftop terrace.

Perhaps most interestingly of all, the Mirrorcube is now for sale, with a delivery time of roughly four months. Retail pricing is reportedly about EUR 275,000 excluding transportation costs.

Because of the cube’s ability to blend into its surroundings so well, it may be a perfect choice for those looking to create accommodation in areas of natural beauty. Treehotel is currently looking for suitable resellers for its Mirrorcube.

via Swedish hotel’s nearly invisible glass ‘tree rooms’ | Springwise.

Accor launches PLANET 21 Sustainability Program

Accor is taking sustainable development to new heights, with the launch of PLANET 21.

The name is a direct reference to Agenda 21, the environmental action plan signed at the Rio Earth  Summit in 1992, and reminds us of the urgent concern that face our planet in the 21st century and the  need to change our methods of production and consumption logo_planet21_accor_hotelspatterns to preserve human beings and  eco-systems. With PLANET 21, Accor is making 21 commitments and the same number of quantified  goals for the year 2015, including:

  • employees trained in disease prevention in 95% of hotels;
  • 80% of  properties promoting balanced meals ;
  • 85% of hotels using eco-labelled products;
  • a 15% reduction in  water consumption;
  • 10% decrease in energy use at Accor’s owned and leased hotels worldwide.

“At a time when the Group is embarking on a phase of brisk expansion, with the aim of becoming the  global reference in hotel industry, we are reaffirming our choice of responsible growth capable of  generating shared value for all”, said Denis Hennequin, Chairman and Chief Executive Officer of  Accor.

“With the PLANET 21 program, we are putting sustainable hospitality at the core of the
Group’s strategy, development and innovation. I am convinced that sustainable development will  lead us towards a new business model. PLANET 21 gives us a fantastic driver of competitiveness for  our brands, attractiveness for our customers and partners and loyalty for our employees”.

Since 1994, when Accor first established its Environment Department, the Group has adopted  numerous solutions to contribute to the development of local communities, reduce water and energy  consumption and limit the environmental footprint of its hotels. With PLANET 21, Accor is reinforcing  its determination to put sustainable development at the heart of its activities: 21 commitments that  involve customers, partners and employees in order to improve Accor’s sustainability performance.

For these reasons, the new PLANET 21 strategy includes a program to engage customers, inviting  them to contribute to the hotels’ actions and achievements. From making a reservation to staying  and or dining in Accor hotels, customers will discover a rich and diverse array of messages that will  encourage them to contribute actively to the hotel’s action through a few simple gestures.

The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without  ever making them feel guilty.

A new open online platform to share knowledge on hotel sustainability by Accor

Accor, the world’s largest hotel group and operator of brands such as Ibis, Novotel and Sofitel, said it had launched the online platform to make information on sustainability, including, research, surveys and case studies of good practice, available to any operator, whatever their size, for free.

The move coincides with the completion of a major piece of new independent research by Ifop on behalf of Accor that shows the vast majority of hotel guests are concerned by sustainable development.

Research findings
Accor’s executive vice president for sustainable development, Sophie Flak, said the findings confirmed there could be no more excuses for hotels not taking action on environmental, social and economic development.

“Sustainability is a very well known concept among hotel guests,” she said. “Discovery has gone; it is time for concrete action.”

The survey of 7,000 Accor guests across six countries, including the UK, France, Germany, Australia, Brazil and China, found that eight out of 10 hotel guests felt sustainable development was important to them. It also revealed that guests had high expectations for hotels to take action across four key areas: water, energy, waste and child protection.

But Flak said one of the most important findings of the survey was that a majority of guests now expect a hotel that implements sustainable policies to be a comfortable one to stay in.

“66 per cent of guests said a responsible hotel was a comfortable hotel,” she said. “No one can tell me now that they can’t set up a sustainable hotel because it will not be comfortable.”

Environmental targets
Accor, which operates 4200 properties across 15 brands in 90 countries and employs 145,000 staff, launched its own five-year sustainability programme, Earth Guest, in 2006. The programme, however, has only been partially successful in meeting its objectives. Accor set itself a target to reduce its energy by by 10 per cent between 2006 and 2010 but missed it by 4.5 per cent, while it only reduced paper waste by 53 per cent against a 70 per cent target. But it exceeded its target on water, cutting it by 12 per cent against a target of 10 per cent. It has yet to set targets on carbon emissions, said Flak, but will be doing so in a new environmental strategy the company will be announcing in early 2012.

Common standards
The release of the data, early next year, will coincide with the planned launch by the £3.7 billion international tourism industry of common standards to calculate and report on the carbon emissions of the sector.

Accor said findings of its latest research were now available on its open platform, Earth Guest Research. It wants other hotels to use it to adopt sustainable policies and said it plans to release several pieces of new research a year. In return, it is calling on other hotels to share their research and methodology so the whole industry can benefit.

“Sustainability can’t be handled by people who know nothing about it,” said Flak. “That is why we need these documents and facts.”

In September, the UN World Tourism Organisation launched an online toolkit to help hotels evaluate energy consumption, find renewable sources and cut their cost through improved efficiency.

via accor news | Accor creates open platform to share knowledge on hotel sustainability.

Exclusive from the Abu Dhabi Tourist Green World Forum: where sustainability matters

Posting directly from Abu Dhabi, where I have been invited  by our worldwide ambassador, the Green Sheikh, and our supporter Goumbook, in the person of Mrs. Tatiana Antonelli Abella, to attend to the World Green Tourism event, supporting them during the opening day which took place last Monday, Dec. 5th.

The Green Sheikh and HE Razan Khalifa Al Mubarak at WGT 2011

The morning conference was opened by the introduction of  HE Razan Khalifa Al Mubarak, Secretary General Environment Agency – Abu Dhabi (EAD) who actively supports responsibility and sustainability actions in Abu Dhabi and UAE respectful of the local environment and wildlife.

Immediately after our worldwide Ambassador HH Abdul Aziz bin Ali Al Nuaimi, aka the Green Sheikh, captured the audience with an engaging presentation, merging his life philosophy and his belief together with his support for the environment and with his many travel experiences and encounters with people of all races, cultures and social classes. From Antarctica to Brazil, Iceland and Australia via amusing anecdotes, the Green Sheikh skillfully showed the audience that we are all equal, no matter if men or women, adults or children, Christians or  Muslims or Jews or following other religions, rich or poor.

The presentation was accompanied by amazing images and he used the cardinal points as a guide for his presentation -N, E, S and W- each one having its own enhanced meaning: N as Nature, S as Social, E as Empowerment, and W as World. Because travellers too can make a better world, through a more aware, green and responsible tourism

To my great surprise – and I want to publicly thank the Green Sheikh for this- the Green Sheikh introduced the ECOFFEE platform to the audience, presenting it as a great opportunity for young entrepreneurs.

ECOFFEE as a “Sustainable entrepreneurship platform” was in fact coined together with the Green Sheikh during our first meeting some of months ago, while talking about  ECOFFEE’ services and projects, like the Franchising coffee shop, especially designed for those entrepreneurs who want to run a profitable, responsible and ethical business.

What I am witnessing here at the WGT event is the growing importance of the environment, sustainability and responsibility issues which are now actually transferred into daily business practices even in the Tourism industry – I am glad and proud to be among those who are actively supporting it each and every day with DESITA and ECOFFEE’s business practices.

Branded Sustainability Measurement System Save Hilton $74 Million

Global hospitality company Hilton Worldwide says it saved more than $74 million in 2010 across its portfolio of 10 hotel brands as a result of its sustainability measurement program, called LightStay.

Hilton Worldwide claims to be the first major multi-brand hospitality company to make sustainability measurement a brand standard, and the company reported the following results:

  • 6.6 percent reduction of energy use
  • 19 percent reduction of waste output
  • 3.8 percent reduction of water use
  • 7.8 percent reduction of carbon output

LightStay measures multiple utility and operational metrics such as energy, water, carbon, housekeeping, paper product usage, waste, chemical storage, air quality and transportation. In addition, LightStay features a “meeting impact calculator” element that calculates the sustainability impact of any meeting or conference held at a property.

Hilton recently added new features to LightStay that allow hotels to track projects, share best practices and communicate with one another through a social network dashboard. Thus far, LightStay has more than 1,200 projects in the system, which is expected to double by next year, as all of Hilton’s more than 3,750 properties are required to begin using LightStay by this December.

“LightStay has provided us with a platform to measure hotel performance and economic improvement, proving to be invaluable given today’s increased operational demands and resource constraints,” says Christopher J. Nassetta, president and CEO of Hilton Worldwide.

By 2014, Hilton Worldwide is committed to reduce energy consumption, CO2 emissions and waste output by 20 percent, as well as reduce water consumption by 10 percent from direct operations within the company’s owned hotels and corporate properties.

Over the next three years, Hilton says it will continue to invest in their owned assets to improve building performance. Projects will include the installation of energy-efficient chillers, boilers, motors, building automation systems, water reclamation systems, high-efficient windows and white roofs. The Hilton New York, for example, will be installing an onsite cogeneration system, which will offset 54 percent of its electrical needs and 33 percent of its thermal needs.

Hilton recently earned ISO 14001 certification for Environmental Management Systems, achieving one of the largest ever volume certifications of commercial buildings.

via Branded Sustainability Measurement System Save Hilton $74 Million | Sustainable Life Media.

Hospitality Industry Leaders Launch Sustainable Purchasing Consortium

A group of leaders in the hotel industry representing brands, hotel suppliers, architecture firms, purchasing companies, and sustainability experts today launched the Hospitality Sustainable Purchasing Consortium.  The Consortium, led by MindClick SGM™, will work collaboratively to facilitate greening the furniture, fixture and equipment (FF&E) supply chain for hotels by: 

  • Leading the industry in development of an industrywide Hospitality Sustainable Purchasing Index (HSPI) to comprehensively measure the sustainability of FF&E suppliers and the products they sell;
  • Collaborating to establish consistent measures of sustainable purchasing performance for brands, owners and FF&E manufacturers; and 
  • Establishing key performance indicators that enhance the environmental and social impact of the hotel industry while continuing to provide the highest levels of quality and service for hotel guests.

With nearly 51,000 lodging properties in the United States alone, and billions of dollars spent in FF&E purchasing annually, the hospitality industry has an important role to play in its path toward greater sustainability.  Industry leaders recognize that reducing their environmental footprint can only be accomplished through the combination of sustainable buildings, operations and greening the supply chain.  

The goal of the Consortium is to provide the industry with a unified approach to greening the global supply chain through customization of an industrywide purchasing index (HSPI) that measures and reports on the sustainability performance of suppliers.  Beginning with FF&E, the HSPI will set the standard for sustainable purchasing and create a repository of supplier performance, including corporate social responsibility, product, and environmental sustainability.

Consortium founding members include Marriott International, Audit Logistics, Benjamin West, Delta Faucet Company, Innvision, InterfaceFLOR, PE INTERNATIONAL Inc., RTKL, SERA Architects, and Valley Forge Fabrics.

“Marriott has a more than 20-year commitment to environmental sustainability,” said Dave Lippert, Marriott vice president of architecture & construction procurement.  “Our membership in this consortium will help us meet our aggressive goals to continue to reduce our global footprint.”

MindClick SGM™ and Consortium members will work together to facilitate alignment of HSPI with industry accepted sustainability standards including the LEED® rating system and various product category standards. ( Source: HSPI Press Release)

The Green Key arrives in Italy, for more sustainable hospitality infrastructures

eco tourism, Fresh Worldwide Press, Hospitality, sustainability, , , , ,

The Green Key is a Danish eco-label for all tourist accommodations (hotels, campsites, hostels, farmhouses, cottages and bed & breakfast) interested in reducing their environmental impact in the area .The hospitality structure that is interested in receiving the Green Key Certification must not only comply to a set of environmental, management (i.e. policies and impact assessment), food and product criteria, but also introduce a sustainable use of water and energy resources and waste management in its everyday workflow and operations.
We are sure that this is only the first step to raise the sustainability of Italy’s hospitality structures, which are now not really aligned to the eco-sustainable International standards.