We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so many requests from our customers and supporters so that we were “compelled” to create a limited edition, capsule collection to be sold in selected stores and on our Facebook store.
T-shirts are available in khaki and brown colors for both male and female sizes. We also printed a very small quantity on yellow t-shirts, just for kids!
As we previously mentioned, for each t-shirt sale we will proceed 1 euro to GreenAdsBlue.org Foundation, thus supporting water sanitation projects in 10 Masai villages.
And we are glad we decided to do that!
Hurry up or you will miss the opportunity to buy one (or more) of these unique ECOFFEE tShirts!
What are the opportunities offered to new entrepreneurs willing to enter the Retail business? What is Franchising and how to create a Franchising project? What are the tools that can help new entrepreneurs willing to become part of a Franchising network? What is the role of a Franchising consultant?
These are just a few of the many questions that will find a professional answer during a seminar that will take place at the upcoming Expo Livorno – Livorno (Italy), March 17th-18th (you can find the whole program here)
As a member of FCSI and professional consultant working in the Food Retail and Franchising 
business for more than a decade, I have been asked to participate at this seminar as a speaker.
On Sunday March 18th, from 11 to 12.30 am, I will get into full details about the consultant role and about how to build a successful and qualified Franchising project.
I am very excited to have been granted this opportunity, and it will be a great pleasure to meet you personally at this event. Do not hesitate to contact me norman|at|desita|dot|it to set up a meeting during that day.
The next event in our hectic February agenda is SAPORE Tasting Experience (at Rimini Fiera from 25th to 28th February) is more than a trade expo. It is the event dedicated to all those wanting to know the future of foodservice for eating out.
At its disposal, there are eight halls of the west wing of the Rimini expo centre for updating on tastes, rites and trends in a world with a continuously changing demand. The inauguration ceremony is scheduled for 10.30 am on Saturday 25th in the south foyer. Maurizio Melucci, Emilia Romagna Regional Councillor for Tourism, will take part in the ribbon-cutting ceremony.
Two important events will follow: the assignment of the 2012 Innovation Awards for the most innovative products on the market and the appointment with the inauguration conference organized by Fipe Confcommercio. Business unit manager Patrizia Cecchi confirms, ´Rather than a showcase, SAPORE will be a real… tasting experience, thanks to the new products on show and the countless appointments to innovate the Horeca channel´s business (show cooking with award-winning chefs, Sapore University courses, guided tasting sessions of wine and Italian craft beers, fresh and dry pasta and brewery specialities from all over the world, as well as conferences to analyze the latest trends and the presentation of interesting successful cases in the foodservice world.´
The expo therefore features a complete showcase of products and technologies from the world of catering, pasta, beer, seafood, pizza, oil, wine, regional specialities and frozen produce. Each of these sectors will be represented by the excellence of the enterprises and their proposals, alongside events and opportunities for discovering first-hand new experiences of business formats. Approximately 400 foreign buyers are awaited at the exhibition, where they will meet exhibitors according to an agenda scheduled online during the days before the expo.
This is a very effective innovative system for increasing opportunities for business between companies and foreign markets, as well as optimizing buyers´ visits to the expo. Among the key events, the Large-scale Distribution Buyers´ Day scheduled for Monday 27th and dedicated to the new trend ´AYCE´ All You Can Eat – the format with which restaurants charge a fixed price for access to food, then allow customers to consume as much as they want at no additional charge) and the debut of the Sapore Chef Grand Prix Contest
SAPORE 2012 will be held with the patronage of the Ministry of Agriculture, Food and Forestry Policies, Emilia-Romagna Regional Government, Rimini Provincial Government and CNA Alimentare.
And if you had already planned to visit the SAPORE exhibition, please know that we will be there the whole time meeting prospects and clients. It will be a great pleasure to meet you in person: just send us an email at norman|at|desita|dot|it to set up an appointment.
The next days are going to be very busy ones for us at DESITA, ECOFFEE and showfood. SIGEP – the 33rd International Exhibition for the Artisan Production of Gelato, Pastry, Confectionery and Bakery – will take place in Rimini from Jan.21st to 25th and we will participate meeting our current customers and prospects.
Artisan confectionery is one of the sectors for which Italy is famous worldwide. According to Confartigianato, between January and August 2011, Italian companies in this sector exported products for a value of 224 million euros, with an increase of 8.6% compared to the first eight months of 2010. The country that is fondest of Italian delicacies is France, followed by Germany and Austria. Since the beginning of the year, Italy´s ´cousins´ from the other side of the Alps have bought 50.3 million euros of confectionery (equal to 22.4% Italian exports of this type of product). Italy exported 35.8 million euros of pastry produce t o Germany (15.9% of total exports), whereas exports of confectionery to Austria totalled 16.8 million euros (7.5% of the total).
These results were achieved also thanks to the contribution of SIGEP, the world´s most important artisan confectionery expo, with its 90,000 m2 of exhibition space 850 companies taking part and approximately 20,000 foreign trade visitors over the five days.
The international success is the result of a precise strategy in event organization, with participants from the five continents, in sales communication and advertising and in the widespread network of relations set up through the years. A precise project is dedicated to internationalization activity – Top Buyers from 5 continents – which focuses on the qualified attendance of trade members from nations selected along with the exhibitors. Plus, to schedule effective business meetings before SIGEP, by means of the online Marketplace platform, precise daily agendas of meetings are programmed between Italian and foreign trade members, bringing together supply and demand.
With a view to SIGEP 2012 and to favour the arrival of foreign buyers, Rimini Fiera foreign marketing office concentrated on the so-called BRICST countries (Brazil, Russia, India, China, South Africa, Turkey), as well as on the neighbouring nations: Azerbaijan, Kazakhstan, Ukraine, Bulgaria, Egypt, Ecuador, Singapore, United States, Malaysia and Qatar.
Further promotional activity was carried out in Morocco, France, Arab Emirates and Canada
Also worth stressing are the numerous contacts made by the Italian Chamber of Commerce for Germany for the promotion of the SIGEP Neo program during SIGEP 2012. The major German Chambers of Commerce and Artisan Business were contacted and several of them expressed interest in divulging Rimini Fiera´s invitation among their ´young´ member companies. Also on behalf of the most important German associations there is willingness to distribute invitations to the sector´s new ´recruits´: many regional bakers associations, such as the Verband des Rheinischen BBckerhandwerks, BBckerinnungsverband Hessen and associations that include large-scale bakeries such as the Verband Deutscher Groobbckereien, just like the Uniteis e.V., whose members are all the ice cream parlours in Germany, have confirmed that they will distribute the program among their members.
Please feel free to contact me normanatdesitadotit if you want to arrange an appointment – our schedule is very busy but we will do our best to get to know you in person.
The year 2011 is going to end. It has been an amazing year for DESITA, ECOFFEE and showfood.
This blog was read by people from all over the world – Europe, U.S.A, Turkey, UAE and even Siberia- and we were glad to see that many are the ones following us who are interested in sustainability and responsibility related to Retail, Ho.Re.Ca, Hospitality and Franchising.
We were amazed by the great response to post such as “A Pop-Up revival in Retail marketing”, “Zara 5000th store in Rome leads the way to a sustainable retail” and “New terms of engagement for Levi Strauss&Co. Global Supply chain”, that were read and retweeted more than 2000 times.
We would also like to publicly thank all our supporters: HH Abdul Aziz bin Ali Al Nuaimi –aka the Green Sheikh, Serint Group, Titanka, Novamont, Fantoni, TWG, Quadrante, Smeg, Fair Trade Italia, Organic Academy, Green Graffiti, Al Baba,Karafirin, Kiroskay, Nyga chef, Bartecho, World Green Tourism, EcoSeed, Hospitality News, Asia & Middle East Food Trade, Goumbook.
Last but not least, a great thank you to all our readers. Thank you for your support and your helpful feedbacks and interesting comments.
PS We will be back on Jan.10, 2012
Posting directly from Abu Dhabi, where I have been invited by our worldwide ambassador, the Green Sheikh, and our supporter Goumbook, in the person of Mrs. Tatiana Antonelli Abella, to attend to the World Green Tourism event, supporting them during the opening day which took place last Monday, Dec. 5th.
The morning conference was opened by the introduction of HE Razan Khalifa Al Mubarak, Secretary General Environment Agency – Abu Dhabi (EAD) who actively supports responsibility and sustainability actions in Abu Dhabi and UAE respectful of the local environment and wildlife.
Immediately after our worldwide Ambassador HH Abdul Aziz bin Ali Al Nuaimi, aka the Green Sheikh, captured the audience with an engaging presentation, merging his life philosophy and his belief together with his support for the environment and with his many travel experiences and encounters with people of all races, cultures and social classes. From Antarctica to Brazil, Iceland and Australia via amusing anecdotes, the Green Sheikh skillfully showed the audience that we are all equal, no matter if men or women, adults or children, Christians or Muslims or Jews or following other religions, rich or poor.
The presentation was accompanied by amazing images and he used the cardinal points as a guide for his presentation -N, E, S and W- each one having its own enhanced meaning: N as Nature, S as Social, E as Empowerment, and W as World. Because travellers too can make a better world, through a more aware, green and responsible tourism
To my great surprise – and I want to publicly thank the Green Sheikh for this- the Green Sheikh introduced the ECOFFEE platform to the audience, presenting it as a great opportunity for young entrepreneurs.
ECOFFEE as a “Sustainable entrepreneurship platform” was in fact coined together with the Green Sheikh during our first meeting some of months ago, while talking about ECOFFEE’ services and projects, like the Franchising coffee shop, especially designed for those entrepreneurs who want to run a profitable, responsible and ethical business.
What I am witnessing here at the WGT event is the growing importance of the environment, sustainability and responsibility issues which are now actually transferred into daily business practices even in the Tourism industry – I am glad and proud to be among those who are actively supporting it each and every day with DESITA and ECOFFEE’s business practices.
The green economy is one of the sturdiest footholds for economic reprise. And ECOMONDO is the ideal showcase for this sector´s most dynamic enterprises and public administrations.
The ´Eco-industrial Revolution´ is therefore in the spotlight from 9th to 12th November, at Rimini Fiera, the traditional international showcase for the fast-moving movement. In fact, it must be remembered that, in Italy alone, estimates on the overall turnover of the green economy are around 10 billion euros. There are positive forecasts of the impact on the employment market, to the point that at present it is estimated that there are 380,000 ´green workers´.
ECOMONDO 2011 will also host the chain of biodegradable and compostable bioplastics with CIC certification, which currently represent one of the best opportunities for re-launching the Italian chemical industry, based on the environmental sustainability of processes and products. Novamont (one of ECOFFEE’ supporters) and its partners will present the new opportunities offered by the bioplastics chain and, thanks to the contribution of Slow Food, it will be possible to taste excellent local specialities based on a strategy that privileges biodiversity and responsible innovation.
It must also be remembered that alongside ECOMONDO there will be the 5th KEY ENERGY international expo on energy and sustainable Mobility and the fourth COOPERAMBIENTE exhibition of the cooperative supply of energy and environment services by LegaCoop.
The events have the patronage of the Presidency of the Council of Ministers – Department for European Policies and the Ministry for the Environment and Land & ea Protection.
Our four-day agenda has already been planned with many meetings with ECOFFEE prospects but please feel free to contact Norman Cescut via email norman|at|ecoffee.it to eventually schedule a last-minute meeting during this important event.
Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25
With its 1445 exhibitors, 40 countries involved, 125.000 trade visitors and visitors from 141 countries, HOST can be certainly defined as the most important event for the HoReCa and Hospitality business sector worldwide. Host confirms itself the leading international date for the b2b system of hospitality with 6 specialized events: Professional restaurant services, Bread/Pizza/Pasta, Bar/Coffee Machines, Ice cream parlors/Confectioner’s, Coffee, Hotel&Spa Emotion.
We have been invited to bring our expertise by three exhibitors: FCSI, Smeg and Emainox.
FCSI (Pavillion 6 – A 03/ C 02) Meet the FCSI expert: Norman Cescut will be available to offer you a free 30 minutes consultancy. Please check availability at the FCSI booth or contact norman(at)desita(dot)it previously to fix an appointment.
FCSI has also organized a well balanced set of conferences and public seminars. We would like to bring to your attention the conferences scheduled on Saturday 22nd, where Sustainability will be the protagonist, with the presentation of an interesting case study – NH Hotels – and a public seminar about technology and sustainability in the Catering industry.
Smeg (Pav. 3P Stand B54 C57) Smeg Foodservice Solutions is Smeg division dedicated to satisfying the requirements of catering professionals. As Smeg’s Foodservice agent for the Middle East area with DESITA SHOWFOOD division, we will be available to present you the full line of equipments and new interesting products, providing you with all the requested technical information.
Emainox (Pad. 14 – Stand: H28-H34) – Emainox is specialized in the production of elements for professional use for the distribution and display of food. SHOWFOOD by DESITA is EMAINOX official agent for the Middle East area and our technical knowledge of their production is available to you to reply to all your questions concerning also the newest appealing products.
As you can imagine, our agenda will be a very hectic one, but we will be really happy to meet you – we suggest you to send us an email, contacting Norman directly at norman(at) desita(dot)it with you preferred meeting date and time.
Looking forward meeting you at HOST!
normancescut.com 