Tag Archives: Norman Cescut

Next: Norman Cescut’s speech at the Expo Livorno

What are the opportunities offered to new entrepreneurs willing to enter the Retail business? What is Franchising and how to create a Franchising project? What are the tools that can help new entrepreneurs willing to become part of a Franchising network? What is the role of a Franchising consultant?

These are just a  few of the many questions that will find a professional answer during a seminar that will take place at the upcoming Expo Livorno – Livorno (Italy), March 17th-18th (you can find the whole program here)

As a member of FCSI  and professional consultant working in the Food Retail and Franchising business for more than a decade, I have been asked to participate at this seminar as a speaker.

On Sunday March 18th, from 11 to 12.30 am, I will get into full details about the consultant role and about how to build a successful and qualified Franchising project.

I am very excited to have been granted this opportunity,  and it will be a great pleasure to  meet you personally at this event. Do not hesitate to contact me norman|at|desita|dot|it to set up a meeting during that day.

Norman Cescut’s Tweets: August 2011

In case you missed my tweets, here’s a summary of the most important ones.                  You are more than welcome to follow me on Twitter @norman_cescut to get real-time updates. Enjoy!

You are more than welcome to follow me on Twitter @norman_cescut to get real-time updates!

Fairtrade Italia and ECOFFEE: a sustainable partnership for a better future

I am very happy to announce that last Tuesday, July 19th DESITA and Fairtrade Italia have signed a bilateral agreement providing mutual support for the dissemination of the principles of environmental sustainability, fair trade and social responsibility on the entire Italian market  through a focus on in-store actions.

DESITA, thanks to its ECOFFEE project, will promote Fairtrade products and will support  Fairtrade licensees through its wide range of retail-oriented services and solutions: from architectural design, branding, process analysis, franchise creation. The Fairtrade certified products will also find a privileged placement among the products available at the ECOFFEE franchise cafés.

On the other hand, Fairtrade Italia has committed to share with its stakeholders- Retail business licensees, Association members and consumers – all the services offered by DESITA and   ECOFFEE.

“I am very happy to have reached this agreement,” states Paolo Pastore, Managing Director of Fairtrade Italia “This agreement is very different from the usual one and I am  sure that it will bring a much wider scope and visibility to Fairtrade certified products, the only Fair Trade certification that has deserved consumers’ trust all around the world. “

Being supported by such an important organization as Fairtrade Italia has once again confirmed that what I have created, the ECOFFEE service platform, is a requirement for a better future.This gives me the strength to keep on working in what is still an immature industry, that of sustainability in the Italian Retail and Horeca panorama. I am convinced that this partnership will actually contribute to the creation and dissemination of a more responsible consumption on the Italian market.

The Green Sheikh is ECOFFEE’s worldwide Goodwill Ambassador

Following the meeting with the Green Sheikh (see “Amazing Meeting with the Green Sheikh”) we are very happy to inform all our readers that HH Abdulaziz bin Al Nuaimi, also known as the Green Sheikh, offered to become ECOFFEE’s Goodwill Ambassador worldwide and, as stated in an official letter,  to support ECOFFEE “wherever our activities will bring me, accordingly to your values and mission”.

The Green Sheikh is certain that ECOFFEE “will help our youth and entrepreneurs worldwide to approach what both of us decided to call sustainable entrepreneurship” and honoured us by considering ECOFFEE and Norman Cescut  “… as a gateway to be my representative in sustainability business”.

Our industry is experiencing a time of general change originated by the recent economic crisis and by new trends: sustainability and technological applications first. ECOFFEE integrates these new trends within a platform of services, products and projects that generate new jobs and a better future, starting with the idea that a more participatory, more accountable and sustainable shopping experience is the key for being able to spread the sustainability and responsibility culture.

This is why the Green Sheikh is supporting all our activities and services, whether they are for entrepreneurs willing to develop new concept stores or to create a franchising of ECOFFEE cafés. There are also many other projects to come, but we will disclose them later on.

In the meanwhile, the Green Sheikh has just come back from Brasil  where he supported the environmental cause, but before leaving he make a speech during a convention of Young Entrepreneurs, presenting the ECOFFEE project. A great speech that created enthusiasm and generated a strong interest, testified by the many requests that followed.

For those of you who would like to contact the Green Sheikh, please write to:
greensheikh@ecoffee.it

Another great goal achieved: FCSI membership

After fifteen years of international experience in the foodservice business, I have achieved the status of consultant member of the FCSI – FoodService Consultants Society International. It is a great honor to me to be able to connect and interact with all other FCSI professionals all over the world.

Foodservice Consultants Society International (FCSI) is the premier association promoting professionalism in foodservice and hospitality consulting. With over 1300 members in over 46 countries, FCSI members offer a wide range of consulting services including concept development, feasibility studies, food safety, design, marketing, operations and training. Membership requirements are stringent and FCSI members are recognized as industry experts. We Share, We Support, We Inspire!

Generally speaking, a foodservice consultant is an independent professional advisor who, for a defined scope of work and related fee, works as an advocate for their client in achieving their goals through the design and implementation of foodservice facilities and/or operations/management systems. Consultants provide expertise, knowledge and experience to provide assistance that does not exist in-house, or by providing resources not available at the time. As independent professionals their primary focus is the welfare of the client organization that they serve.

When considering a foodservice project, a FCSI consultant should be your first choice. FCSI is the only such consulting society that operates on a worldwide basis. FCSI maintains a global focus with members in over 45 countries dedicated to providing the highest quality of service. FCSI consultant members must abide by a strict Code of Ethics and Professional Conduct. They work efficiently to achieve total client satisfaction and always maintain independence from the supply side of the industry.

For further information: http://www.fcsi.org/ – http://www.fcsi-italia.org/

Ortofabbrica: the first Italian event about sustainable creativity

design, ECOFFEE, ecology, Fresh Worldwide Press, sustainability, , , , , , , ,

Everybody loves to talk about sustainability, but only a few add the word “creativity” to it. This coming week-end, Gambettola, a small city close to Forlì-Cesena, will host the Ortofabbrica, the first Italian event and contest about sustainable creativity. For that occasion, I have designed a sustainable cardboard display – come and visit us at Ortofabbrica!