Tag Archives: Showfood

Come and visit us at HOST – Milan!

Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25

With its 1445 exhibitors, 40 countries involved, 125.000 trade visitors and visitors from 141 countries, HOST can be certainly defined as the most important event for the HoReCa and Hospitality business sector worldwide. Host confirms itself the leading international date for the b2b system of hospitality with 6 specialized events: Professional restaurant services, Bread/Pizza/Pasta, Bar/Coffee Machines, Ice cream parlors/Confectioner’s, Coffee, Hotel&Spa Emotion.

We have been invited to bring our expertise by three exhibitors: FCSI, Smeg and Emainox.

FCSI (Pavillion 6 – A 03/ C 02) Meet the FCSI expert:  Norman Cescut will be available to offer you a free 30 minutes consultancy. Please check availability at the FCSI booth or contact norman(at)desita(dot)it  previously to fix an appointment.

FCSI has also organized a well balanced set of conferences and public seminars. We would like to bring to your attention the conferences scheduled on Saturday 22nd, where Sustainability will be the protagonist, with the presentation of an interesting case study – NH Hotels – and a public seminar about technology and sustainability in the Catering industry.

Smeg (Pav. 3P Stand B54 C57) Smeg Foodservice Solutions is Smeg division dedicated to satisfying the requirements of catering professionals. As Smeg’s Foodservice agent for the Middle East area with DESITA SHOWFOOD division, we will be available to present you the full line of equipments and new interesting products, providing you with all the requested technical information.

Emainox (Pad. 14 – Stand: H28-H34) – Emainox is specialized in the production of elements for professional use for the distribution and display of food. SHOWFOOD by DESITA is EMAINOX official agent for the Middle East area and our technical knowledge of their production is available to you to reply to all your questions concerning also the newest appealing products.

As you can imagine, our agenda will be a very hectic one, but we will be really happy to meet you – we suggest you to send us an email, contacting Norman directly at norman(at) desita(dot)it with you preferred meeting date and time.

Looking forward meeting you at HOST!

What we do care about

As designers & consultants who are in stores every day, we see the good, the bad, and the ugly in this business. We see what works and what doesn’t. We admire those who take the time to share with us new ideas to build beautiful stores, who really establish solid connections with us, who agree with us that it’s imperative to have a winning concept in today market.

This might be true for many generic consultants around the world. But one of the things that we’ve noticed, is that we provide one other thing that is perhaps one of our greatest values. It’s that our customers can talk to us about their business, freely and openly, and get the help they need.  

Many Retailers certainly seek out advice from a number of sources, and most commonly from vendors.  Vendors certainly have a great view of the marketplace, and they too see a lot of what goes on in the Retail space. 

But at the end, the vendor’s solution to a Retailer’s problems will be to buy their product.  It’s a little like that old saying, “To a carpenter, everything is solved with a hammer.”

For us as designers & consultants, the only thing we honestly care about is whether or not that Retailer has made money, and if they are happy doing so.  In terms of product or vendor solution, we don’t have any “hammer” in the pocket.  Yes, we can suggest but a the very end, it doesn’t matter to us which vendor the Retailer buys, as long as it contributes positively to realize our design store, collaborating and to make the Retailer money. 

Please meet us soon at:

– Euroshop in Dusseldorf on the 26th and 27th of February

– Gulfood in Dubai on the 1st and 2nd of March

SHOWFOOD presents SMEG CW500 dishwasher: sustainability, design and efficiency

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This year in SHOWFOOD‘s product catalogue our customers will find many new products which are both efficient and sustainable. The first one to be introduced is SMEG CW500 dishwasher with Heat recovery.

Smeg CWC500

 The special Drain Heat Recovery (D.H.R.) unit, 2 patent pending,

transfers heat from the water outlet to the inlet, thus raising the initial temperature of the water supply by around 20°C with a consequent energy saving of over 25% compared to the standard model. It also help saving water (11 litres against 30 consumed by traditional machines) and thanks to its Standby function saves up to 70% of energy in respect to traditional machines. The total running cost saving: up to 44%, a great result for a great product! (Please visit SHOWFOOD for further information about this product)

Interested in meeting us? Here is our agenda for the next three months!

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The next few months are among the busiest ones for those who work in the Retail Food sector. The followings are the most important event to which we will attend – just in case you are interested in meeting us personally!

Jan. 21-21 Greencity , Paris. International Business Convention

Jan.22nd – 26th , Rimini (IT) 32nd SIGEP, International Exhibition Artisan Production of Gelato, Pastry, Confectionary and Bakery  

Feb. 19th -22nd Sapore– Tasting Experience, Rimini (IT) it represents the entire beverage, food and seafod market for the Ho.Re.Ca. channel (a sector that has exceeded 70 billion euros and has further growth prospects)

Get ready to go “wow” watching ECOFFEE’s guerrilla marketing actions that will take place during Sigep! Stay tuned or participate to this important event!

Feb. 26th-March 2nd Euroshop Düsseldorf (DE). The global retail trade Fair

Feb. 27th– March 2nd Gulfood  Dubai. Gulfood is one of the most important food, drink & hospitality markets worldwide

March 14th-16h FME – Franchising Middle East, Dubai. Franchising Middle East Exhibition is the largest International Franchise Show in the MENA Region.

March 29th– April 1st– Horeca , Biel (Lebanon). The international Tradeshow for the Hospitality and Foodservice Industry