Category Archives: SHOWFOOD

Food bloggers

Avete mai letto un blog che parla di cibo? Sicuramente.

Ce ne sono alcuni molto belli, sia nell’estetica – cosa che favorisce e allieta la lettura – sia nel contenuto – cosa estremamente importante – dove spesso e volentieri ci si immerge in racconti che profumano di buono tra indicazioni semi professionali o di pura esperienza.

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Da buon amante del mangiar bene in generale, leggo spesso questi blog, quindi seguo i bloggers anche su twitter. Un mondo che mi affascina e sono sincero, ancora oggi mi meraviglio di come riescano a trasferire la loro passione attraverso uno strumento freddo e distaccato come internet. Bravissimi, c’è da imparare. Applausi.

Non posso dire di averne di preferiti, perchè tutti hanno quel “qualcosa”.

Perchè questo post sui food blogger? Sia perchè, avendo tempo, mi piacerebbe esserlo – forse vorrebbe dire che sono bravissimo a cucinare (sorrido) – sia perchè per lavoro mi trovo spesso a seguirli. Ma il vero motivo è che mi piacerebbe sviluppare un progetto con loro, infatti avrei alcune belle idee da condividere perchè essere un food blogger non è soltanto scrivere ricette, giusto?

Mi piacciono molto quelli che sono riusciti a differenziare, a dare al contesto il proprio stile, carattere e personalità, condendo (mai aggettivo fu più azzeccato) il blog con servizi dedicati, trasformando una passione in un vero business. Ecco alcuni esempi: food confidential; the kitchen times; dissapore; honest cooking; the chef is on the table; amaranto e melograno e naturalmente the fooders ed eco cucina con il suo laboratorio di ricette per una cucina a costo e impatto (quasi) zero. Altri li potrete trovare qui.

Attraverso blog che parlano di cibo, specialmente quelli stranieri, passano anche alcuni trend che legano il cibo ad alcune tendenze di mercato, sia per quanto riguarda i consumi di determinati prodotti alimentari, sia per quanto riguarda specifiche attrezzature.

Ancora nessuno però che si è spinto oltre. Chi di voi, vuole rispondere alla chiamata?

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2011: a Great Year

The year 2011 is going to end. It has been an amazing year for DESITA, ECOFFEE and showfood.

This blog was read by people from all over the world – Europe, U.S.A, Turkey, UAE and even Siberia- and we were glad to see that many are the ones following us who are interested in sustainability and responsibility related to Retail, Ho.Re.Ca, Hospitality and Franchising.

We were amazed by the great response to post such as “A Pop-Up revival in Retail marketing”, “Zara 5000th store in Rome leads the way to a  sustainable retail” and “New terms of engagement for Levi Strauss&Co. Global Supply chain”, that were read and retweeted more than 2000 times.

We would also like to publicly thank all our supporters: HH Abdul Aziz bin Ali Al Nuaimi –aka the Green Sheikh, Serint Group, Titanka, Novamont, Fantoni, TWG, Quadrante, Smeg, Fair Trade Italia, Organic Academy, Green Graffiti, Al Baba,Karafirin, Kiroskay, Nyga chef, Bartecho, World Green Tourism, EcoSeed, Hospitality News, Asia & Middle East Food Trade, Goumbook.

Last but not least, a great thank you to all our readers. Thank you for your support and your helpful feedbacks and interesting comments.

We wish you all a Great Christmas and a Happy 2012
Norman Cescut and normancescut.com staff

PS We will be back on Jan.10, 2012

Come and visit us at HOST – Milan!

Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25

With its 1445 exhibitors, 40 countries involved, 125.000 trade visitors and visitors from 141 countries, HOST can be certainly defined as the most important event for the HoReCa and Hospitality business sector worldwide. Host confirms itself the leading international date for the b2b system of hospitality with 6 specialized events: Professional restaurant services, Bread/Pizza/Pasta, Bar/Coffee Machines, Ice cream parlors/Confectioner’s, Coffee, Hotel&Spa Emotion.

We have been invited to bring our expertise by three exhibitors: FCSI, Smeg and Emainox.

FCSI (Pavillion 6 – A 03/ C 02) Meet the FCSI expert:  Norman Cescut will be available to offer you a free 30 minutes consultancy. Please check availability at the FCSI booth or contact norman(at)desita(dot)it  previously to fix an appointment.

FCSI has also organized a well balanced set of conferences and public seminars. We would like to bring to your attention the conferences scheduled on Saturday 22nd, where Sustainability will be the protagonist, with the presentation of an interesting case study – NH Hotels – and a public seminar about technology and sustainability in the Catering industry.

Smeg (Pav. 3P Stand B54 C57) Smeg Foodservice Solutions is Smeg division dedicated to satisfying the requirements of catering professionals. As Smeg’s Foodservice agent for the Middle East area with DESITA SHOWFOOD division, we will be available to present you the full line of equipments and new interesting products, providing you with all the requested technical information.

Emainox (Pad. 14 – Stand: H28-H34) – Emainox is specialized in the production of elements for professional use for the distribution and display of food. SHOWFOOD by DESITA is EMAINOX official agent for the Middle East area and our technical knowledge of their production is available to you to reply to all your questions concerning also the newest appealing products.

As you can imagine, our agenda will be a very hectic one, but we will be really happy to meet you – we suggest you to send us an email, contacting Norman directly at norman(at) desita(dot)it with you preferred meeting date and time.

Looking forward meeting you at HOST!

SHOWFOOD presents SMEG CW500 dishwasher: sustainability, design and efficiency

This year in SHOWFOOD‘s product catalogue our customers will find many new products which are both efficient and sustainable. The first one to be introduced is SMEG CW500 dishwasher with Heat recovery.

Smeg CWC500

 The special Drain Heat Recovery (D.H.R.) unit, 2 patent pending,

transfers heat from the water outlet to the inlet, thus raising the initial temperature of the water supply by around 20°C with a consequent energy saving of over 25% compared to the standard model. It also help saving water (11 litres against 30 consumed by traditional machines) and thanks to its Standby function saves up to 70% of energy in respect to traditional machines. The total running cost saving: up to 44%, a great result for a great product! (Please visit SHOWFOOD for further information about this product)

Interested in meeting us? Here is our agenda for the next three months!

The next few months are among the busiest ones for those who work in the Retail Food sector. The followings are the most important event to which we will attend – just in case you are interested in meeting us personally!

Jan. 21-21 Greencity , Paris. International Business Convention

Jan.22nd – 26th , Rimini (IT) 32nd SIGEP, International Exhibition Artisan Production of Gelato, Pastry, Confectionary and Bakery  

Feb. 19th -22nd Sapore– Tasting Experience, Rimini (IT) it represents the entire beverage, food and seafod market for the Ho.Re.Ca. channel (a sector that has exceeded 70 billion euros and has further growth prospects)

Get ready to go “wow” watching ECOFFEE’s guerrilla marketing actions that will take place during Sigep! Stay tuned or participate to this important event!

Feb. 26th-March 2nd Euroshop Düsseldorf (DE). The global retail trade Fair

Feb. 27th– March 2nd Gulfood  Dubai. Gulfood is one of the most important food, drink & hospitality markets worldwide

March 14th-16h FME – Franchising Middle East, Dubai. Franchising Middle East Exhibition is the largest International Franchise Show in the MENA Region.

March 29th– April 1stHoreca , Biel (Lebanon). The international Tradeshow for the Hospitality and Foodservice Industry