Tag Archives: goumbook

2011: a Great Year

The year 2011 is going to end. It has been an amazing year for DESITA, ECOFFEE and showfood.

This blog was read by people from all over the world – Europe, U.S.A, Turkey, UAE and even Siberia- and we were glad to see that many are the ones following us who are interested in sustainability and responsibility related to Retail, Ho.Re.Ca, Hospitality and Franchising.

We were amazed by the great response to post such as “A Pop-Up revival in Retail marketing”, “Zara 5000th store in Rome leads the way to a  sustainable retail” and “New terms of engagement for Levi Strauss&Co. Global Supply chain”, that were read and retweeted more than 2000 times.

We would also like to publicly thank all our supporters: HH Abdul Aziz bin Ali Al Nuaimi –aka the Green Sheikh, Serint Group, Titanka, Novamont, Fantoni, TWG, Quadrante, Smeg, Fair Trade Italia, Organic Academy, Green Graffiti, Al Baba,Karafirin, Kiroskay, Nyga chef, Bartecho, World Green Tourism, EcoSeed, Hospitality News, Asia & Middle East Food Trade, Goumbook.

Last but not least, a great thank you to all our readers. Thank you for your support and your helpful feedbacks and interesting comments.

We wish you all a Great Christmas and a Happy 2012
Norman Cescut and normancescut.com staff

PS We will be back on Jan.10, 2012

Exclusive from the Abu Dhabi Tourist Green World Forum: where sustainability matters

Posting directly from Abu Dhabi, where I have been invited  by our worldwide ambassador, the Green Sheikh, and our supporter Goumbook, in the person of Mrs. Tatiana Antonelli Abella, to attend to the World Green Tourism event, supporting them during the opening day which took place last Monday, Dec. 5th.

The Green Sheikh and HE Razan Khalifa Al Mubarak at WGT 2011

The morning conference was opened by the introduction of  HE Razan Khalifa Al Mubarak, Secretary General Environment Agency – Abu Dhabi (EAD) who actively supports responsibility and sustainability actions in Abu Dhabi and UAE respectful of the local environment and wildlife.

Immediately after our worldwide Ambassador HH Abdul Aziz bin Ali Al Nuaimi, aka the Green Sheikh, captured the audience with an engaging presentation, merging his life philosophy and his belief together with his support for the environment and with his many travel experiences and encounters with people of all races, cultures and social classes. From Antarctica to Brazil, Iceland and Australia via amusing anecdotes, the Green Sheikh skillfully showed the audience that we are all equal, no matter if men or women, adults or children, Christians or  Muslims or Jews or following other religions, rich or poor.

The presentation was accompanied by amazing images and he used the cardinal points as a guide for his presentation -N, E, S and W- each one having its own enhanced meaning: N as Nature, S as Social, E as Empowerment, and W as World. Because travellers too can make a better world, through a more aware, green and responsible tourism

To my great surprise – and I want to publicly thank the Green Sheikh for this- the Green Sheikh introduced the ECOFFEE platform to the audience, presenting it as a great opportunity for young entrepreneurs.

ECOFFEE as a “Sustainable entrepreneurship platform” was in fact coined together with the Green Sheikh during our first meeting some of months ago, while talking about  ECOFFEE’ services and projects, like the Franchising coffee shop, especially designed for those entrepreneurs who want to run a profitable, responsible and ethical business.

What I am witnessing here at the WGT event is the growing importance of the environment, sustainability and responsibility issues which are now actually transferred into daily business practices even in the Tourism industry – I am glad and proud to be among those who are actively supporting it each and every day with DESITA and ECOFFEE’s business practices.