Category Archives: event

Willing to enter the fastest growing tourism market? Come to the 20th HOSTECH in Istanbul!

Turkey ranked as Eighth Highest tourism earner in the word in 2010 and hosted 28,632,204 foreign tourist in its 3,379 hotels and holiday villages which has 786,453 bed capacity.

hostech by tusid

With its strategic location between Europe & Asia, Turkey offers a trading platform to the world’s hospitality industry players to faciliate the sourcing and selling of global quality products. Here other amazing facts about this fast growing market:

  • Total sales of large cooking appliances is 867 million USD and grow by 10% in retail volume terms and 13 % in current value terms in 2010.
  • Large cooking appliances is expected to grow by a 13 % volume CAGR and a 12 % constant value CAGR over the forecast period.
  • In 2010, durable goods retailers accounted for an 82% share of retail volume sales. Within durable goods retailers, electrical goods retailers independents held a 69% share of sales.
  • Small kitchen appliances (non-cooking) sales increase by 12% in both retail volume and current value terms in 2010 and is expected to grow by a 15% retail volume CAGR over the forecast period

Spanning over an area of 55.000 m2, HOSTECH by TUSİD, taking place fromMarch 28th to  April 1st at Istanbul CNR Expo, is expected to bring together 550 companies from 6 continent with 45,000 professionals mainly from Middle East, (CIS) Commonwealth of Independent States and Western Europe.

Main supporter of the 20th Hospitality Technologies Exhibition will be TUSID -Turkish Food Service, Laundry & Service Equipment Manufacturers and Businessmen Association. Fair also supported by KOSGEB – Small and Medium Sized Industry Development Organization (Turkey) TÜRSAB – Association of Turkish Travel Agencies (Turkey), TUROB – Touristic Hotels and Investors Association (Turkey) and TAFED – The Federation of Turkish Cooks (Turkey), SYRITEL -Societe Syrienne Des Hoteliers (Syria), IHA Israel Hotel Association (Israel) , FIHR – Romanian Hotel Industry Federation (Romania) , BHRA – Bulgarian Hotel and Restaurant Association (Bulgaria) and GHA – Greek Hotels Association (Greece)

As active  member of FCSI, FoodService Consultant Society International, I am glad to invite you to come and visit us at the FCSI booth – please do contact me norman|at|desita|dot|it to schedule a meeting.

Next: Norman Cescut’s speech at the Expo Livorno

What are the opportunities offered to new entrepreneurs willing to enter the Retail business? What is Franchising and how to create a Franchising project? What are the tools that can help new entrepreneurs willing to become part of a Franchising network? What is the role of a Franchising consultant?

These are just a  few of the many questions that will find a professional answer during a seminar that will take place at the upcoming Expo Livorno – Livorno (Italy), March 17th-18th (you can find the whole program here)

As a member of FCSI  and professional consultant working in the Food Retail and Franchising business for more than a decade, I have been asked to participate at this seminar as a speaker.

On Sunday March 18th, from 11 to 12.30 am, I will get into full details about the consultant role and about how to build a successful and qualified Franchising project.

I am very excited to have been granted this opportunity,  and it will be a great pleasure to  meet you personally at this event. Do not hesitate to contact me norman|at|desita|dot|it to set up a meeting during that day.

SAPORE Trade Expo: a Tasting Experience

The next event in our hectic February agenda is SAPORE Tasting Experience (at Rimini Fiera from 25th to 28th February) is more than a trade expo. It is the event dedicated to all those wanting to know the future of foodservice for eating out.

At its disposal, there are eight halls of the west wing of the Rimini expo centre for updating on tastes, rites and trends in a world with a continuously changing demand. The inauguration ceremony is scheduled for 10.30 am on Saturday 25th in the south foyer. Maurizio Melucci, Emilia Romagna Regional Councillor for Tourism, will take part in the ribbon-cutting ceremony.

Two important events will follow: the assignment of the 2012 Innovation Awards for the most innovative products on the market and the appointment with the inauguration conference organized by Fipe Confcommercio. Business unit manager Patrizia Cecchi confirms, ´Rather than a showcase, SAPORE will be a real… tasting experience, thanks to the new products on show and the countless appointments to innovate the Horeca channel´s business (show cooking with award-winning chefs, Sapore University courses, guided tasting sessions of wine and Italian craft beers, fresh and dry pasta and brewery specialities from all over the world, as well as conferences to analyze the latest trends and the presentation of interesting successful cases in the foodservice world.´

The expo therefore features a complete showcase of products and technologies from the world of catering, pasta, beer, seafood, pizza, oil, wine, regional specialities and frozen produce. Each of these sectors will be represented by the excellence of the enterprises and their proposals, alongside events and opportunities for discovering first-hand new experiences of business formats. Approximately 400 foreign buyers are awaited at the exhibition, where they will meet exhibitors according to an agenda scheduled online during the days before the expo.

This is a very effective innovative system for increasing opportunities for business between companies and foreign markets, as well as optimizing buyers´ visits to the expo. Among the key events, the Large-scale Distribution Buyers´ Day scheduled for Monday 27th and dedicated to the new trend ´AYCE´ All You Can Eat – the format with which restaurants charge a fixed price for access to food, then allow customers to consume as much as they want at no additional charge) and the debut of the Sapore Chef Grand Prix Contest

SAPORE 2012 will be held with the patronage of the Ministry of Agriculture, Food and Forestry Policies, Emilia-Romagna Regional Government, Rimini Provincial Government and CNA Alimentare.

And if you had already planned to visit the SAPORE exhibition, please  know that we will be there the whole time meeting prospects and clients. It will be a great pleasure to meet you in person: just send us an email at norman|at|desita|dot|it to set up an appointment.

Gulfood, THE Food and Hospitality Event in Middle East

Held in Dubai, Gulfood is perhaps the best trade show available for those in the food and hospitality sector looking to invest in the Middle East, Africa and South Asia.

Held from 19th to 22nd February, Gulfood takes place in Dubai, at the International Convention and Exhibition Centre. One of the largest and most-awaited events that concerns the foodservice and hospitality sectors in the Middle East, it showcases products, equipment and an array of specialist services. Covering the whole food and drink gamut, it also features printing, packaging, baking and the raw materials sector too.

Around 3,800 exhibitors will be taking part in Gulfood, from around 83 countries of origin. This gives Gulfood not only a distinctly Eastern feel, but also an international one too. With over 62,000 buyers from 110 countries present, it is a vast place in which to do business. 81 international pavilions showcase each of the countries’ best food, flavours, foodservice and hospitality sectors in great detail, so you can be sure of leaving with the knowledge or deals you set out to acquire.

Also on the table is the Gulfood Conference, which takes the best the industry has to offer and invites key industry experts to speak on hot topics and international concerns. Speakers this year include Yousuff Ali, Managing Director of Emke Group Lulu International, Eelco Camminga, the Vice President for South Africa, Middle East and Pakistan for Unilever and Sanjeev Chadha, the President for the Middle East and Africa for Pepsico.

Gulfood also aims to celebrate the success of those within the industry, the Gulfood Awards recognise excellence, so are a great indicator for the areas of taste and interest in the world of food and drink. The enormously popular Emirates International Salon Culinaire returns to demonstrate the skills of more than 1,300 young chefs as they compete to become stars of the future. Competitors are evaluated by a panel of 25 experts, mandated by the World Association of Chefs Societies to judge events across the globe, ensuring high competition standards. In another competitive element to Gulfood, the Pastry and Baking Salon is a platform for showcasing professional Pastry Chefs across the UAE and GCC region. The competition is open to all pastry chefs and bakers working in the UAE/GCC, to compete in static display and live baking across twelve categories. Ingredients Middle East runs concurrently with the show, creating a 360-degree industry offering for buyers and vendors. Ingredients Middle East is the only event in the region to address the manufacturing and processing sector.

This year’s exhibition should be one to remember, with four days to explore the delights on offer, you should leave having gained a real insight into not only the way business is done in the East, but also what other countries have to offer.

via Food and Drink International.

Meet us at SIGEP!

The next days are going to be very busy ones for us at DESITA, ECOFFEE and showfood. SIGEP – the 33rd International Exhibition for the Artisan Production of Gelato, Pastry, Confectionery and Bakery – will take place in Rimini from Jan.21st to 25th and we will participate meeting our current customers and prospects.

Artisan confectionery is one of the sectors for which Italy is famous worldwide. According to Confartigianato, between January and August 2011, Italian companies in this sector exported products for a value of 224 million euros, with an increase of 8.6% compared to the first eight months of 2010. The country that is fondest of Italian delicacies is France, followed by Germany and Austria. Since the beginning of the year, Italy´s ´cousins´ from the other side of the Alps have bought 50.3 million euros of confectionery (equal to 22.4% Italian exports of this type of product). Italy exported 35.8 million euros of pastry produce t o Germany (15.9% of total exports), whereas exports of confectionery to Austria totalled 16.8 million euros (7.5% of the total).

These results were achieved also thanks to the contribution of SIGEP, the world´s most important artisan confectionery expo, with its 90,000 m2 of exhibition space 850 companies taking part and approximately 20,000 foreign trade visitors over the five days.

The international success is the result of a precise strategy in event organization, with participants from the five continents, in sales communication and advertising and in the widespread network of relations set up through the years. A precise project is dedicated to internationalization activity – Top Buyers from 5 continents – which focuses on the qualified attendance of trade members from nations selected along with the exhibitors. Plus, to schedule effective business meetings before SIGEP, by means of the online Marketplace platform, precise daily agendas of meetings are programmed between Italian and foreign trade members, bringing together supply and demand.

With a view to SIGEP 2012 and to favour the arrival of foreign buyers, Rimini Fiera foreign marketing office concentrated on the so-called BRICST countries (Brazil, Russia, India, China, South Africa, Turkey), as well as on the neighbouring nations: Azerbaijan, Kazakhstan, Ukraine, Bulgaria, Egypt, Ecuador, Singapore, United States, Malaysia and Qatar.

Further promotional activity was carried out in Morocco, France, Arab Emirates and Canada

Also worth stressing are the numerous contacts made by the Italian Chamber of Commerce for Germany for the promotion of the SIGEP Neo program during SIGEP 2012. The major German Chambers of Commerce and Artisan Business were contacted and several of them expressed interest in divulging Rimini Fiera´s invitation among their ´young´ member companies. Also on behalf of the most important German associations there is willingness to distribute invitations to the sector´s new ´recruits´: many regional bakers associations, such as the Verband des Rheinischen BBckerhandwerks, BBckerinnungsverband Hessen and associations that include large-scale bakeries such as the Verband Deutscher Groobbckereien, just like the Uniteis e.V., whose members are all the ice cream parlours in Germany, have confirmed that they will distribute the program among their members.

Please feel free to contact me normanatdesitadotit if you want to arrange an appointment – our schedule is very busy but we will do our best to get to know you in person.

Waiting for the International Green Awards – Green Sheikh Exclusive

Launched in 2006 to critical acclaim, the INTERNATIONAL GREEN AWARDS™ were set up to recognise strategies that use creativity in an engaging and effective manner, leading to more sustainable outcomes. 

The event became more and more important and widely recognized, so that in 2010 it went completely global and this year it has expanded again and reorganized its categories by looking to support sustainable achievement right across Business, Government & Citizen initiatives that influence change to encompass 360° sustainability projects as well as encompassing it’s heritage to identify best practice with sustainability communications.

As we are demonstrating with this blog, sustainability has become more and more important for Business, and the International Green Awards will showcase the excellence in this field, awarding the Best Green International Business, the Best Green Entrepreneur, the Best Green Product Innovation.

The upcoming event will also see the presentation of the first ‘Green Celebrity Award’ recognizing the efforts of one global media figure to promote sustainability through their public profile.

The celebrity that will receive this award will become a reference for all those who want to actively live and act green. It would be interesting to know how the awarded nominee would like to see people inspired by his or her behavior: different consumer habits,  a come back to old traditional farming methods, recycling and upcycling as part of the daily consumer activities?

We asked this question to our ECOFFEE ambassador, the Green Sheikh, one of the Green  Celebrity Award nominees-and we would like to thank him publicly for his always being prompt to support our project.

“ Celebrities,  famous people and stars are citizen of the World, a world to love, to share and to fight for, no matter who you are or where you are from! Living as “down-to-earth” human beings is the truly and unique way to have a positive impact on people. We are all going set to go back to earth and to become part of it, therefore we should all be respectful to the real wealth and to the blessings from God.

Climate and environmental challenges are very important issues, and their importance should be especially addressed to our younger generations, raising their attention and bringing them into action thanks to more “down-to-earth” role models, whose footsteps can be easily followed.

We need to sustain and to inspire youths, so that they embrace sustainability in their present life style, and responsibility in their future jobs.  

Expeditions to the Antarctica or to the Amazon Forest or to the Grand Sahara or to any other harsh places in the world that had an environmental degradation which can affect us on the shorter or longer terms,  confirmed us the importance of being beyond just green. To witness the damages that had affected the natural resources such as habitats or wildlife areas means to learn, to explore and to appreciate more.

In my humble opinion,  celebrities’ sustainable leadership can influence the mega circle of world communities leaving a footprint – our “legacy” –  encouraging our young leaders/heroes/champions of tomorrow to transform the knowledge and practice they learn today into their future across many fields, thus continuing to pave the road to sustainability and contributing to a better peaceful and living world.”

You might find a little bit of ECOFFEE’s mission in what the Green Sheikh just stated above. That is that even small daily gestures can help spreading the importance of sustainability from the smaller community to a worldwide audience, no matter whether you are a celebrity or a young citizen.

What’s new at Mapic 2011?

From Nov.16th to 18th Cannes (France) will be become the capital of Retail estate thanks to 17th edition of MAPIC.

MAPIC 2010 attracted over 7,400 participants. As part of Reed MIDEM (along with MIPIM and MIPIM Asia), MAPIC boasts an unparalleled scale of opportunities via its business area, programme of conferences, onsite networking events and online community.

A couple of data regarding the 2010 edition:

  • 7,400 participants
  • 2,000 retailers
  • 100 local authorities
  • 750 investors
  • 67 countries
  • 646 exhibiting companies

As shown above, last year, MAPIC saw a 30% surge in retail attendance. 2,000 retailers across a wide range of categories gathered to find partners and spaces while gaining key insights on strategies and best practices. With big names attracting impressive projects and substantial investment euros, 2011 promises even more opportunity.

Retailers come to MAPIC to find the best international locations to expand and re-allocate their retail presence. They’re also on the lookout for strategic investors and partners to invest in their retail projects. MAPIC brings the best under one roof, offering visitors the chance to:

  • attend conference sessions to learn from successful and inspiring experts. 2011 conference highlights include: “Marks & Spencer’s new international strategy” with Jan Heere, Director of International at Marks & Spencer and “Innovative entrepreneurship for a successful business”with Mario Moretti Polegato, Geox Chairman.
  • Preview the future of retail at the MORE by MAPIC Pavilion and discover how new trends and technologies affect retail real estate.
  • Take part in Speed Matching sessions and  discover new development spots and business opportunities.
  • Boost network at a glance, discover new talents, and take unexpected steps to potential business, outside the exhibition zone, at our Power Meetings where master franchisees connect with high-profile retailers
  • Attend the MAPIC Awards  ceremony to celebrate excellence and innovation in retail real estate.

Among the many exhibiting companies you will find Adidas,  Golden Lady,  Etam, Starbucks Coffee, G-Star Raw, Apple, Triumph International AB, Geox, Asics, Subway, Abercrombie & Fitch and many many more.

Unfortunately, we will not be able to attend MAPIC, but we would like to know more from our readers attending MAPIC. Feel free to post news as comments to this post! Thanks!


The green economy’s top companies key players at ECOMONDO

The ´Eco-industrial Revolution´ has a 10 billion euro turnover and is the driving force for economic reprise. At Rimini Fiera the sector´s most advanced products on show

The green economy is one of the sturdiest footholds for economic reprise. And ECOMONDO is the ideal showcase for this sector´s most dynamic enterprises and public administrations.
The ´Eco-industrial Revolution´ is therefore in the spotlight from 9th to 12th November, at Rimini Fiera, the traditional international showcase for the fast-moving movement. In fact, it must be remembered that, in Italy alone, estimates on the overall turnover of the green economy are around 10 billion euros. There are positive forecasts of the impact on the employment market, to the point that at present it is estimated that there are 380,000 ´green workers´.

ECOMONDO 2011 will also host the chain of biodegradable and compostable bioplastics with CIC certification, which currently represent one of the best opportunities for re-launching the Italian chemical industry, based on the environmental sustainability of processes and products. Novamont (one of ECOFFEE’ supporters) and its partners will present the new opportunities offered by the bioplastics chain and, thanks to the contribution of Slow Food, it will be possible to taste excellent local specialities based on a strategy that privileges biodiversity and responsible innovation.

It must also be remembered that alongside ECOMONDO there will be the 5th KEY ENERGY international expo on energy and sustainable Mobility and the fourth COOPERAMBIENTE exhibition of the cooperative supply of energy and environment services by LegaCoop.

The events have the patronage of the Presidency of the Council of Ministers – Department for European Policies and the Ministry for the Environment and Land & ea Protection.

Our four-day agenda has already been planned with many meetings with ECOFFEE prospects but please feel free to contact Norman Cescut via email norman|at|ecoffee.it to eventually schedule a last-minute meeting during this important event.

Come and visit us at HOST – Milan!

Back from Dubai – but planning to go back soon since many are the projects and the events linked to sustainability and retail in the whole Middle East Area – we are already very busy organizing our participation at the upcoming HOST exhibition taking place in Milan from Oct. 21 to Oct. 25

With its 1445 exhibitors, 40 countries involved, 125.000 trade visitors and visitors from 141 countries, HOST can be certainly defined as the most important event for the HoReCa and Hospitality business sector worldwide. Host confirms itself the leading international date for the b2b system of hospitality with 6 specialized events: Professional restaurant services, Bread/Pizza/Pasta, Bar/Coffee Machines, Ice cream parlors/Confectioner’s, Coffee, Hotel&Spa Emotion.

We have been invited to bring our expertise by three exhibitors: FCSI, Smeg and Emainox.

FCSI (Pavillion 6 – A 03/ C 02) Meet the FCSI expert:  Norman Cescut will be available to offer you a free 30 minutes consultancy. Please check availability at the FCSI booth or contact norman(at)desita(dot)it  previously to fix an appointment.

FCSI has also organized a well balanced set of conferences and public seminars. We would like to bring to your attention the conferences scheduled on Saturday 22nd, where Sustainability will be the protagonist, with the presentation of an interesting case study – NH Hotels – and a public seminar about technology and sustainability in the Catering industry.

Smeg (Pav. 3P Stand B54 C57) Smeg Foodservice Solutions is Smeg division dedicated to satisfying the requirements of catering professionals. As Smeg’s Foodservice agent for the Middle East area with DESITA SHOWFOOD division, we will be available to present you the full line of equipments and new interesting products, providing you with all the requested technical information.

Emainox (Pad. 14 – Stand: H28-H34) – Emainox is specialized in the production of elements for professional use for the distribution and display of food. SHOWFOOD by DESITA is EMAINOX official agent for the Middle East area and our technical knowledge of their production is available to you to reply to all your questions concerning also the newest appealing products.

As you can imagine, our agenda will be a very hectic one, but we will be really happy to meet you – we suggest you to send us an email, contacting Norman directly at norman(at) desita(dot)it with you preferred meeting date and time.

Looking forward meeting you at HOST!