Tag Archives: responsibility

Oliva e Marino – The pop-up store of Pavesi, Barilla.

It sometimes happens to find something new just around the corner.  Just think about Bottega di Oliva e Marino, Pavesi pop-up store that opened in Riccione on June 28.  At first glance, it seemed interesting to me for both its stylish design and brilliant business marketing strategy.

Everything revolves around “aperitivo”, the happy hour.
A very successful Italian format that is currently being copied everywhere else abroad.  But how did Pavesi pop-up store by Barilla impact Riccione?  Tourists certainly enjoy it because of its highly competitive promotional prices, but the managers of nearby restaurants and bathing establishments are far from being happy.

In fact, the pop-up store is situated just in front of two beach bars and next to a highly popular restaurant. But there is more.  It is located just in the heart of one of the most convenient paying car parks of the sea front, the best place for tourists to leave their car without worrying.  

Was local government good at promoting equality? What would have happened if the same proposal had been presented by an ordinary citizen rather than by Barilla?   Would the proposal have been welcomed?

I don’t think so.

Accor launches PLANET 21 Sustainability Program

Accor is taking sustainable development to new heights, with the launch of PLANET 21.

The name is a direct reference to Agenda 21, the environmental action plan signed at the Rio Earth  Summit in 1992, and reminds us of the urgent concern that face our planet in the 21st century and the  need to change our methods of production and consumption logo_planet21_accor_hotelspatterns to preserve human beings and  eco-systems. With PLANET 21, Accor is making 21 commitments and the same number of quantified  goals for the year 2015, including:

  • employees trained in disease prevention in 95% of hotels;
  • 80% of  properties promoting balanced meals ;
  • 85% of hotels using eco-labelled products;
  • a 15% reduction in  water consumption;
  • 10% decrease in energy use at Accor’s owned and leased hotels worldwide.

“At a time when the Group is embarking on a phase of brisk expansion, with the aim of becoming the  global reference in hotel industry, we are reaffirming our choice of responsible growth capable of  generating shared value for all”, said Denis Hennequin, Chairman and Chief Executive Officer of  Accor.

“With the PLANET 21 program, we are putting sustainable hospitality at the core of the
Group’s strategy, development and innovation. I am convinced that sustainable development will  lead us towards a new business model. PLANET 21 gives us a fantastic driver of competitiveness for  our brands, attractiveness for our customers and partners and loyalty for our employees”.

Since 1994, when Accor first established its Environment Department, the Group has adopted  numerous solutions to contribute to the development of local communities, reduce water and energy  consumption and limit the environmental footprint of its hotels. With PLANET 21, Accor is reinforcing  its determination to put sustainable development at the heart of its activities: 21 commitments that  involve customers, partners and employees in order to improve Accor’s sustainability performance.

For these reasons, the new PLANET 21 strategy includes a program to engage customers, inviting  them to contribute to the hotels’ actions and achievements. From making a reservation to staying  and or dining in Accor hotels, customers will discover a rich and diverse array of messages that will  encourage them to contribute actively to the hotel’s action through a few simple gestures.

The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without  ever making them feel guilty.

Now available for purchase on selected stores in Italy and
on our Facebook store!

We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so many requests from our customers and supporters so that we were “compelled” to create a limited edition, capsule collection to be sold in selected stores and on our Facebook store.

T-shirts are available in khaki and brown colors for both male and female sizes. We also printed a very small quantity on yellow t-shirts, just for kids!

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As we previously mentioned, for each t-shirt sale we will proceed 1 euro to  GreenAdsBlue.org Foundation, thus supporting  water sanitation projects in 10 Masai villages.

And we are glad we decided to do that!
Hurry up or you will miss the opportunity to buy one (or more) of these unique ECOFFEE tShirts!

Waiting for the International Green Awards – Green Sheikh Exclusive

Launched in 2006 to critical acclaim, the INTERNATIONAL GREEN AWARDS™ were set up to recognise strategies that use creativity in an engaging and effective manner, leading to more sustainable outcomes. 

The event became more and more important and widely recognized, so that in 2010 it went completely global and this year it has expanded again and reorganized its categories by looking to support sustainable achievement right across Business, Government & Citizen initiatives that influence change to encompass 360° sustainability projects as well as encompassing it’s heritage to identify best practice with sustainability communications.

As we are demonstrating with this blog, sustainability has become more and more important for Business, and the International Green Awards will showcase the excellence in this field, awarding the Best Green International Business, the Best Green Entrepreneur, the Best Green Product Innovation.

The upcoming event will also see the presentation of the first ‘Green Celebrity Award’ recognizing the efforts of one global media figure to promote sustainability through their public profile.

The celebrity that will receive this award will become a reference for all those who want to actively live and act green. It would be interesting to know how the awarded nominee would like to see people inspired by his or her behavior: different consumer habits,  a come back to old traditional farming methods, recycling and upcycling as part of the daily consumer activities?

We asked this question to our ECOFFEE ambassador, the Green Sheikh, one of the Green  Celebrity Award nominees-and we would like to thank him publicly for his always being prompt to support our project.

“ Celebrities,  famous people and stars are citizen of the World, a world to love, to share and to fight for, no matter who you are or where you are from! Living as “down-to-earth” human beings is the truly and unique way to have a positive impact on people. We are all going set to go back to earth and to become part of it, therefore we should all be respectful to the real wealth and to the blessings from God.

Climate and environmental challenges are very important issues, and their importance should be especially addressed to our younger generations, raising their attention and bringing them into action thanks to more “down-to-earth” role models, whose footsteps can be easily followed.

We need to sustain and to inspire youths, so that they embrace sustainability in their present life style, and responsibility in their future jobs.  

Expeditions to the Antarctica or to the Amazon Forest or to the Grand Sahara or to any other harsh places in the world that had an environmental degradation which can affect us on the shorter or longer terms,  confirmed us the importance of being beyond just green. To witness the damages that had affected the natural resources such as habitats or wildlife areas means to learn, to explore and to appreciate more.

In my humble opinion,  celebrities’ sustainable leadership can influence the mega circle of world communities leaving a footprint – our “legacy” –  encouraging our young leaders/heroes/champions of tomorrow to transform the knowledge and practice they learn today into their future across many fields, thus continuing to pave the road to sustainability and contributing to a better peaceful and living world.”

You might find a little bit of ECOFFEE’s mission in what the Green Sheikh just stated above. That is that even small daily gestures can help spreading the importance of sustainability from the smaller community to a worldwide audience, no matter whether you are a celebrity or a young citizen.

Sustainability Certifications and Reporting Tools: an overview

What follows is a great article published a while ago by CarbonPig that we suggest to all of you who are searching for a detailed list of the most important sustainability Certification Programs and sustainability Reporting Tools.
Obviously these are not the only ones available worldwide, but as correctly stated by Carbon Pig “(the listed certifications programs ) have had considerable traction in a variety of sectors including, green buildings, general sustainability reporting, etc“.

The Global Reporting Initiative

The Global Reporting Initiative was created through the work of thousands of individual stakeholders internationally who seek to establish the number one sustainability certification program in the world. Their work has culminated in what is called the GRI Reporting Framework, which is currently released as Version 3.0, and is accordingly referred to as the G3 by those familiar with the framework used in sustainability reporting protocol.

The G3 Sustainability Reporting Framework focuses on key aspects of institutional sustainability and can be used by all types of organizations including private sector companies, governmental bodies, non-governmental organizations (NGOs), and non-profits. The reporting framework is organized around three main areas and includes 79 individual sustainability performance indicators. The main topic areas covered by the sustainability certification program are economic, social, and environmental.

In addition to the framework that all organizations must used, there are a number of sector-specific supplements including:

  • Electric Utilities
  • Financial Services
  • Food Processing
  • Mining and Metals
  • NGO
  • Airport Operators
  • Construction and Real Estate
  • Event Organizers
  • Media
  • Oil and Gas
  • Automotive
  • Logistics and Transportation
  • Public Agency
  • Telecommunications
  • Apparel and Footwear

Overall, the GRI is a very robust and well run sustainability reporting protocol for organizations wishing to disclose their sustainability performance. In fact, more than 1,700 organizations reported on their sustainability using the G3 in 2010. You can download a comprehensive list here  for all years. The reporting organizations include some big names like 3M, Clorox, Hitachi, Nestle, Siemens, and Xerox and there are sustainability reports available for them all.

The Greenhouse Gas Protocol Initiative

The World Resources Institute and the World Business Council on Sustainable Development  jointly released the Greenhouse Gas Protocols  in 1998, that have since become the standard protocol for greenhouse gas accounting internationally. This sustainability reporting protocol used to measure greenhouse gas emissions is often a prerequisite for other sustainability certification programs.

When large institutions, governments, and companies need to measure their “carbon footprint”, they turn to this widely used two-phase methodology. Most organizations measure their scope I and scope II greenhouse gas emissions using this protocol and then, in the second phase, have their “greenhouse gas inventory” verified by a third party organization who provides oversight that the protocols were followed correctly and that the overall estimate is within 5% of the true value.

Product Life Cyle Accounting and Reporting Standard for Sustainable Product Certification

This “standard” is a recent addition to the Greenhouse Gas Protocol Initiative and allows companies to measure the carbon footprint of individual products, thereby serving as a sustainable product certification. It is currently in a draft phase. Remember that you learned about this sustainability reporting protocol on CarbonPig because it finally creates a way for organizations to account for their scope III emissions.
 

The Leadership in Energy and Environmental Design (LEED) Green Building Rating System

The LEED green building certification system is focused on third party sustainability certification of buildings based on the LEED protocols contained in various manuals. The sustainability certification program is a consensus-based program drawing on the work of many stakeholders, industry leaders, and a dedicated staff. The system is currently in version III and covers the following general development types:

  • New Construction
  • Existing Buildings: Operations & Maintenance
  • Commercial Interiors
  • Core & Shell
  • Schools
  • Retail
  • Healthcare
  • Homes
  • Neighborhood Development

For each of these categories there is a considerable amount of documentation that must be provided in order to meet the LEED Sustainability Certification Program requirements. Project managers typically turn to LEED consultants to help give input during a project and help meet the sustainability certification program requirments for the given new or existing building, hospital, school, and more.

This sustainability certification program is by far one of the most advanced and comprehensive, although, many Europeans, who consider their government run sustainability performance targets to be more stringent and yield higher performing buildings, would disagree.

Forest Stewardship Council Sustainable Forest Certification
You may recognize the Forestry Stewardship Council (FSC) label from everyday objects like reams of office paper and furniture boxes. The FSC sustainable forest certification indicates that the forests used to make the product are sustainably managed. This sustainability reporting protocol helps consumers to make better choices about what forests internationally will be harmed.

The FSC sustainable forest certification is one of the most well established sustainability certification systems internationally. They have a very useful database where users cansearch for FSC certified products and vendors.

The FSC mark on product is a very useful tool for consumers trying to decide between sustainable product certifications on their purchases.

Carbonfree® Product Certification
CarbonFund offers a sustainable product certification that allows manufacturers to offset the greenhouse gas emissions created during the manufacturing process by purchasing carbon offsets from CarbonFund.org’s portfolio of renewable energy projects.

For each product that is certified, CarbonFund calculates the carbon footprint of the product and/or the life-cycle of the product using a methodology similar to the Greenhouse Gas Protocol Initiative.

Green Seal Certified

Green Seal is a common household sustainable products certification program that started in the late 1980’s. The program supports 30 standards and covers more than 190 different product and service areas.

Green Seal bases their claims on life cycle assessment research and has a robust multi-stakeholder approach geared towards constant improvement. Green Seal has a sliding scale based on the revenue of organizations that determines the annual costs of maintaining the Green Seal.

The sustainable product certification provided by Grean Seal is a specific and targeted program. For example, categories like paints, household cleaners, occupancy sensors, and more are included within the sustainability standards.

Recently Grean Seal created a program for certifying organizations that could prove interesting. Especially their pilot program specifically targeting the sustainability of product manufacturers.

USDA National Organic Program

The USDA National Organic Program is essentially an agricultural sustainable product certification is one of hundreds of organic certifications globally.

The USDA program is a very heavily used framework used by agricultural producers to certify the products that they’re sending to market. In the U.S. market, this organic certification generally creates a hight price point for the item attached to it.

It is likely that this certification measure, although relatively easy to adhere to, will become more entrenched as the prominent organic logo found in supermarkets across the United States that are stocking sustainably certified food.

Social responsibility, food and Government: the responsibility deal

The responsibility deal signed by the UK governement, backed by 170 companies such as Tesco, Unilever, Sainsbury’s, Carlsberg and Mars and Diageo, is going to rise a lot of controversy for a long time.

A key pledge outlined in the deal is the development of a new sponsorship code on responsible drinking while McDonald’s, Pizza Hut and KFC have agreed to place calories on their menus from September this year.

Other pledges include:
– Reducing salt in food so people eat 1g less per day by the end of 2012
– Removal of artificial trans-fats by the end of the year
– Rolling out Change4Life branding to 1,000 convenience stores

Achieving clear unit labelling on more than 80% of alcohol by 2013 is also pledged but this was a commitment made last year by drinks brands under work initiated by the last government.

Health secretary Andrew Lansley said: ‘Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.’ He claimed that regulation is ‘costly and is often only determined at an EU-wide level anyway’.

ISBA’s director of public affairs Ian Twinn also adds “It has also been inclusive – businesses have volunteered to reinforce public health through their product development and marketing and health pressure groups have pledged to contribute through their campaigning activities.

The responsibility deal seems a great step toward the introduction of a more socially responsible fast-food industry, but not all the companies do have the same advise. Cafe Rouge, Bella Italia and Strada are expected to follow Subway and PizzaExpress by not signing up to the government’s health initiative. Subway, which already provides calorie counts on in-store posters, said the scheme was unsuitable for its stores. It is conducting a trial intended to establish the most effective way of displaying the information.

Meanwhile, a PizzaExpress source argued that displaying calorie levels is not consumer-friendly and clutters its menus.

One factor that will no doubt deter businesses, particularly smaller inde-pendents, is the costs involved. London restaurant chain The Real Greek says that, on average, it costs about £100 to test and certify each dish.

Being one of the first to make a move has its risks, not least the fear of being criticized in the press for selling high-calorie-content food. On the other side, being part of a movement that gives consumers greater transparency can deliver positive press coverage.

Toby Southgate, managing director of branding agency The Brand Union, believes the risks are worth taking. ‘Those brands that adopt early could win out, provided they handle the move carefully,’ he says.

Southgate cites McDonald’s, which has made efforts to ‘re-educate’ its con-sumers about healthier eating, arguing that disclosing calories on its menu board could provide incentive to consumption. (Source: BrandRepublic)

A CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M

Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from 14th April. “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.” Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie. Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored. Meanwhile the Children’s collection is full of white pieces for both girls and boys. It’s all about tiered dresses, tops, skirts for girls, and for boys t-shirts and jeans. (Source: H&M press release, Photos: H&M)