Tag Archives: kids

Benetton keeps getting greener

Six hundred fewer tons of plastic in the environment in 2011:  this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments. The eco-hangers, developed in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores.

The liquid wood hangers are just part of a far broader eco-sustainable business plan launched by Benetton in a context of attention to social issues – and environmental respect in particular – always an important aspect of our corporate identity. Benetton’s green journey includes two other tangible environmental sustainability programmes, involving organic cotton garments and eco-friendly paper shopping bags.

In the Benetton children’s collections, organic cotton already accounts for over 30% of all cotton apparel, and with the spring-summer 2011 collection, organic cotton garments will reach a total of 13 million across the Group’s various brands. These products are all certified according to the GOTS (Global Organic Textile Standard) ethical and environmental criteria, a worldwide benchmark that guarantees adherence to key organic standards in fibre production.

The GOTS standard focuses on ethical and environmental sustainability (ensuring that products are GMO-free and come from low-impact farming). Benetton performs a constant cycle of controls to ensure that the CaMV 35S promoter, indicative of the presence of GMO cottons, is not found within the fibres.

Furthermore, since January 2010, customers buying from United Colors of Benetton stores have been taking their purchases home in a craft-white eco-friendly paper shopping bag, processed using water-based inks only, and sourced from an FSC certified paper factory, ensuring products are made using timber from forests that are controlled and managed according to the principles of social and environmental sustainability. (Benetton Group Official Press Release)

A CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M

Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from 14th April. “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.” Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie. Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored. Meanwhile the Children’s collection is full of white pieces for both girls and boys. It’s all about tiered dresses, tops, skirts for girls, and for boys t-shirts and jeans. (Source: H&M press release, Photos: H&M)