Tag Archives: adidas

A Pop-up revival in retail marketing – n°2

Eng, fashion retail, food retail, foodservice, marketing, My Journal, retail, retail fashion, retail food, sustainability, trends and forecasts, , , , , , , , , , ,

0a12719a9afee4890dd8842682a896cdThe pop-up phenomenon dates back 2004, when fashion brand Comme des Garcons opened a guerrilla store in Berlin, followed by a long list of known brands, such as ony Ericksson, Levi’s, Breil, Uniqlo or the most recent ones of Apple, Nokia, and Adidas Originals. (full article here)

Other interesting articles have been published last year such as: Oliva e Marino – The pop-up store of Pavesi, Barilla and H&M in the quicksand – A very short pop-up story.

Pop-up are still interesting as marketing tool?

Are they a sustainable business?

What is the difference between a pop-up store and a “movable structure” like a small truck selling food?

Can we still consider it a new trend?

What can be done next?

Well, you kind opinion is very much appreciate because I think that within the general economic crisis, we need to find a new way to engage with consumers and to be able to drive investment beyond the life span of the pop-up store. So, any idea?

This slideshow requires JavaScript.

What’s new at Mapic 2011?

From Nov.16th to 18th Cannes (France) will be become the capital of Retail estate thanks to 17th edition of MAPIC.

MAPIC 2010 attracted over 7,400 participants. As part of Reed MIDEM (along with MIPIM and MIPIM Asia), MAPIC boasts an unparalleled scale of opportunities via its business area, programme of conferences, onsite networking events and online community.

A couple of data regarding the 2010 edition:

  • 7,400 participants
  • 2,000 retailers
  • 100 local authorities
  • 750 investors
  • 67 countries
  • 646 exhibiting companies

As shown above, last year, MAPIC saw a 30% surge in retail attendance. 2,000 retailers across a wide range of categories gathered to find partners and spaces while gaining key insights on strategies and best practices. With big names attracting impressive projects and substantial investment euros, 2011 promises even more opportunity.

Retailers come to MAPIC to find the best international locations to expand and re-allocate their retail presence. They’re also on the lookout for strategic investors and partners to invest in their retail projects. MAPIC brings the best under one roof, offering visitors the chance to:

  • attend conference sessions to learn from successful and inspiring experts. 2011 conference highlights include: “Marks & Spencer’s new international strategy” with Jan Heere, Director of International at Marks & Spencer and “Innovative entrepreneurship for a successful business”with Mario Moretti Polegato, Geox Chairman.
  • Preview the future of retail at the MORE by MAPIC Pavilion and discover how new trends and technologies affect retail real estate.
  • Take part in Speed Matching sessions and  discover new development spots and business opportunities.
  • Boost network at a glance, discover new talents, and take unexpected steps to potential business, outside the exhibition zone, at our Power Meetings where master franchisees connect with high-profile retailers
  • Attend the MAPIC Awards  ceremony to celebrate excellence and innovation in retail real estate.

Among the many exhibiting companies you will find Adidas,  Golden Lady,  Etam, Starbucks Coffee, G-Star Raw, Apple, Triumph International AB, Geox, Asics, Subway, Abercrombie & Fitch and many many more.

Unfortunately, we will not be able to attend MAPIC, but we would like to know more from our readers attending MAPIC. Feel free to post news as comments to this post! Thanks!


Is this the future of retail shops?

franchising, Fresh Worldwide Press, marketing, retail, shopping experience, , , , , , , , , ,

At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user interface.

Intel partnered with Adidas to show off what the wall might look like, and the results are pretty sweet. Designed by U.K. shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company’s F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year’s World Cup).

Supplemented by a supply of actual shoes that can serve as fit models, the display wall allows retailers to deliver massive inventory in a relatively small space. “We’ve leveled the playing field for small retailers,” says Chris Aubrey, VP, Global Retail Marketing for Germany-based Adidas. “They can now act like a big flagship store in a town like New York.” Not to mention the fact that the installation turns flat walls into prime selling space.

Concept demonstrates how digital signage technology can provide retailers with a competitive advantage, and how it can impact customer loyalty by providing targeted, interactive content to consumers. (Source:Fastcompany)