Well, there is not so much to add to this great video showing the backstage of our ECOFFEE green guerrilla action during last SIGEP. Spread the video, spread sustainability!
Category Archives: ECOFFEE
When Guerrilla marketing goes green
As we previously anticipated, the SIGEP event participants have been “bombarded” by ECOFFEE’s green guerrilla marketing actions. The events premises and central locations in downtown Riccione and Rimini have been decorated with ecofriendly graffiti by Greengraffiti®.
ECOFFEE has chosen GreenGraffiti® because of its being a completely carbon neutral outdoor advertising media. With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street. But ECOFFEE’s green guerrilla is not only sustainable: for each liter of water used to produce an expression, the GreenAdsBlue foundation invest in water harvesting projects and provide one liter of clean drinking water in regions where water is scarce.
The green “spraying” of the ECOFFEE logo, payoff and web address has raised great attention in all the passing by event participants – all curious about what was going on and what ECOFFEE was about and all praising its being sustainable and socially responsible.
The Ecoacquisti Trentino brand has finally born
The Ecoacquisti Trentino project aims to the reduction of the waste produced in Retail Stores and raises awareness on a more environmental friendly purchase in more than 100 outlets in the city of Trento area (Italy)
But what does it mean in practice "eco shopping?" Means that in the stores that have received this certification you can find canvas bags or other reusable materials, empty cartons to bring your purchases at home, rechargeable batteries, cold cuts and cheese in a ply-separable paper, fruits and vegetables packaged in compostable bags, bottles of water, wine or milk can be purchased in re-fillable containers.You can alsobuy food with special discounts in last-minute market or donate them to charitable organizations.
The project aims to the reduction of the amount of waste, the promotion of recycling practises, requires a constant audit of the POS and sustains educational projects through school and extracurricular activities. (Courtesy of Alternativa Sostenibile)
A consumer point of view on sustainable coffee
Food Retailers sometimes wonder why consumers should have to prefer orga
nic, sustainable coffee instead of the more “known and traditional” brands. We found this interesting article written by Johnathon D. Colman, a coffee snob, who explaines why he chooses sustainable coffee, and it can be summerized with his sentence: life is too short to drink bad caffeine!
Here are some other tips suggested by the Playgreen blog:
- Look for Organically Grown Coffee
- Buy Fair Trade Certified Coffee
- Purchase ‘Shade Grown’ Coffee
- Buy Locally Grown Coffee
We think these are all greats article to show to all Food Retailers who are not yet sure that the key to future success in this business is.
Interested in meeting us? Here is our agenda for the next three months!
The next few months are among the busiest ones for those who work in the Retail Food sector. The followings are the most important event to which we will attend – just in case you are interested in meeting us personally!
Jan. 21-21 Greencity , Paris. International Business Convention
Jan.22nd – 26th , Rimini (IT) 32nd SIGEP, International Exhibition Artisan Production of Gelato, Pastry, Confectionary and Bakery
Feb. 19th -22nd Sapore– Tasting Experience, Rimini (IT) it represents the entire beverage, food and seafod market for the Ho.Re.Ca. channel (a sector that has exceeded 70 billion euros and has further growth prospects)
Get ready to go “wow” watching ECOFFEE’s guerrilla marketing actions that will take place during Sigep! Stay tuned or participate to this important event!
Feb. 26th-March 2nd Euroshop Düsseldorf (DE). The global retail trade Fair
Feb. 27th– March 2nd Gulfood Dubai. Gulfood is one of the most important food, drink & hospitality markets worldwide
March 14th-16h FME – Franchising Middle East, Dubai. Franchising Middle East Exhibition is the largest International Franchise Show in the MENA Region.
March 29th– April 1st– Horeca , Biel (Lebanon). The international Tradeshow for the Hospitality and Foodservice Industry
Greencity International Convention welcomes ECOFFEE
DESITA and ECOFFEE have been invited to participate t
o the Greencity International Convention, taking place at Cluster Grenelle (Paris) which aims at becoming a global reference centre for all activities concerning planning, building and managing the new sustainable city. Sustainable Architecture, Urban Quality Management, Renewable energy, New Technologies to create a new sustainable concept of living, working and entertaining in the city.
The Hospitality News Magazine Middle East introduces DESITA and ECOFFEE projects
Thanks to DESITA‘s activity in the Middle East countries, I was invited to participate to a special issue of Hospitality News Magazine dedicated to the Retail coffee business. It did not come as a suprise when I found that the ECOFFEE project gained great attention – sustainability is becoming a big hit in those countries, especially when related to the Retail Food sectore. You can read the whole interview here. Enjoy!
Retail Sustainability in the Middle East Countries: the new frontier
MEF, the Middle East Food magazine has b
een helping advance the Middle East & North African Food, Beverage, Ingredients and Packaging sectors since 1985 by acting as an information link / bridge between the highly advanced industrial countries and those in the developing world. The Retail Food market in that area is very sensitive to new products, new ideas and concepts and this is the reason why when I presented ECOFFEE I gained so much attention, as you can read here.
Legambiente awards ECOFFEE
I strongly believe that sustainability is a key factor for business that want to successfully overcome market challenges. And I am glad tha
t this culture for business sustainability is becoming more and more widespread in Italy too. ECOFFEE has in fact received a nomination to participate at the “Green Economy Emilia Romagna” Award, an initiative of Legambiente dedicated to the companies promoting environmental business policies. A great result – and this is only the beginning!
Ortofabbrica: the first Italian event about sustainable creativity
Everybody loves to talk about sustainability, but only a few add the word “creativity” to it. This coming week-end,
Gambettola, a small city close to Forlì-Cesena, will host the Ortofabbrica, the first Italian event and contest about sustainable creativity. For that occasion, I have designed a sustainable cardboard display – come and visit us at Ortofabbrica!
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