MEF, the Middle East Food magazine has been helping advance the Middle East & North African Food, Beverage, Ingredients and Packaging sectors since 1985 by acting as an information link / bridge between the highly advanced industrial countries and those in the developing world. The Retail Food market in that area is very sensitive to new products, new ideas and concepts and this is the reason why when I presented ECOFFEE I gained so much attention, as you can read here.