Food Retailers sometimes wonder why consumers should have to prefer organic, sustainable coffee instead of the more “known and traditional” brands. We found this interesting article written by Johnathon D. Colman, a coffee snob, who explaines why he chooses sustainable coffee, and it can be summerized with his sentence: life is too short to drink bad caffeine!

Here are some other tips suggested by the Playgreen blog:

• Look for Organically Grown Coffee
• Buy Fair Trade Certified Coffee
• Purchase ‘Shade Grown’ Coffee
• Buy Locally Grown Coffee 

We think these are all greats article to show to all Food Retailers who are not yet sure that the key to future success in this business is.