The Hospitality News Magazine Middle East introduces DESITA and ECOFFEE projects

Hospitality news magazine interviewThanks to DESITA‘s activity in the Middle East countries, I was invited to participate to a special issue of Hospitality News Magazine dedicated to the Retail coffee business. It did not come as a suprise when I found that the ECOFFEE project gained great attention – sustainability is becoming a big hit in those countries, especially when related to the Retail Food sectore. You can read the whole interview here. Enjoy!

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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