Category Archives: franchising

Next: Norman Cescut’s speech at the Expo Livorno

Posted on March 16, 2012 by

What are the opportunities offered to new entrepreneurs willing to enter the Retail business? What is Franchising and how to create a Franchising project? What are the tools that can help new entrepreneurs willing to become part of a Franchising … Continue reading →

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Norman Cescut’s Tweets: August 2011

Posted on September 2, 2011 by
Follow me on Twitter @norman_cescut!

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In case you missed my tweets, here’s a summary of the most important ones.                  You are more than welcome to follow me on Twitter @norman_cescut to get real-time updates. Enjoy! Hospitality and leisure expected … Continue reading →

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Is this the future of retail shops?

Posted on February 16, 2011 by

At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user … Continue reading →

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Two social media tools for retailers: local buzzing with enterprise control.

Posted on February 8, 2011 by

We often talk about social media, buzz marketing and online reputation. Big corporations can find it quite difficult to control and “direct” all the related online communication, especially when this is done at local level – agents, retailers, franchises. But … Continue reading →

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The Hospitality News Magazine Middle East introduces DESITA and ECOFFEE projects

Posted on October 19, 2010 by

Thanks to DESITA‘s activity in the Middle East countries, I was invited to participate to a special issue of Hospitality News Magazine dedicated to the Retail coffee business. It did not come as a suprise when I found that the ECOFFEE project … Continue reading →

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Retail Sustainability in the Middle East Countries: the new frontier

Posted on October 10, 2010 by

MEF, the Middle East Food magazine has been helping advance the Middle East & North African Food, Beverage, Ingredients and Packaging sectors since 1985 by acting as an information link / bridge between the highly advanced industrial countries and those in the … Continue reading →

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