We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the vision of establishing a full range consultancy specializing in shop concept design.
Establishing a renowned international consultancy company was not a cakewalk for Norman (blog). For almost four years he walked a tightrope – discussing out-of-the-box and value generating business ideas with potential partners, convincing hesitant prospects about the plausibility of ‘new concepts’ in an otherwise traditional Retail and Franchising business that operated strictly on conventional and time-honored principles and feared trying something new, and of course facing a series of rejections.
But after fours years of…
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