10 Years of Great Business!

DESITA Blog

Norman CescutThere might not be an actual, tried-and-tested recipe for success, but there definitely is a key ingredient to realize one’s dreams – Passion.

We were born out of this intrinsic passion for design and business when our Owner & CEO, Norman Cescut (LinkedIn), decided to make a foray into the world of entrepreneurship with the vision of establishing a full range consultancy specializing in shop concept design.

Our Genesis

Establishing a renowned international consultancy company was not a cakewalk for Norman (blog). For almost four years he walked a tightrope – discussing out-of-the-box and value generating business ideas with potential partners, convincing hesitant prospects about the plausibility of ‘new concepts’ in an otherwise traditional Retail and Franchising business that operated strictly on conventional and time-honored principles and feared trying something new, and of course facing a series of rejections.
But after fours years of…

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About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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