All posts by Norman Cescut

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About Norman Cescut

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Chinese consumers are going green: this is going to be a great revolution

Fresh Worldwide Press, retail food, , , , ,

As stated in this interesting article posted on U.S.A Today, Chinese farmers are now more sensitive to sustainibility issues, especially after fake or toxic batches of food supplies have worried Chinese consumers in recent months. It seems that even Chinese government is getting involved in fighting against food poisoning, improving supervision and making penalties thougher. Quoting the article, "Almost 70% of China's consumers feel insecure about food safety, according to a survey released recently by Insight China Magazine and the Tsinghua University Media Survey Lab."

Counting a population of more than 1.3 billion inhabitants, China is undoubtedly going to become the biggest market in the world for organic food. Food Retailers, get ready for that! (Picture courtesy of Calum McLeod, USA TODAY)

Does artisanal gelato reduce pollution?

Fresh Worldwide Press, Uncategorized, , , , , , , , , ,

The boom in the consumption of ice cream with local flavours, not only grants to consumers a great taste, but also guarantees that products are fresh and genuine and help to reduce environmental pollution because ingredients come from suppliers located at a very short distance.
Coldiretti informed in fact that it is very important that consumers now have the chance to taste a real pistachio ice cream in the center of Catania (Sicily), or a bergamotto one while walking on the promenade of Reggio Calabria (Calabria) or a wild berries and hazelnuts while in Cuneo (Piemonte).
This was not possibile only a couple of years ago, and we think that the trend is still growing this year too. (Courtesy of ecologiae.com)

When Guerrilla marketing goes green

ECOFFEE, My Journal, , , , , , , , , ,

As we previously anticipated, the SIGEP event participants have been “bombarded” by ECOFFEE’s green guerrilla marketing actions. The events premises and central locations in downtown Riccione and Rimini have been decorated with ecofriendly graffiti by  Greengraffiti®.
ECOFFEE has chosen GreenGraffiti® because of its being a completely carbon neutral outdoor advertising media. With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street.  But ECOFFEE’s green guerrilla is not only sustainable: for each liter of water used to produce an expression, the GreenAdsBlue foundation invest in water harvesting projects and provide one liter of clean drinking water in regions where water is scarce.

The green “spraying” of the ECOFFEE logo, payoff and web address has raised great attention in all the passing by event participants – all curious about what was going on and what ECOFFEE was about and all praising its being sustainable and socially responsible.

The Hospitality News Magazine Middle East introduces DESITA and ECOFFEE projects

DESITA, ECOFFEE, equipment, franchising, middle east countries, My Journal, press, retail food, , , , , ,

Hospitality news magazine interviewThanks to DESITA‘s activity in the Middle East countries, I was invited to participate to a special issue of Hospitality News Magazine dedicated to the Retail coffee business. It did not come as a suprise when I found that the ECOFFEE project gained great attention – sustainability is becoming a big hit in those countries, especially when related to the Retail Food sectore. You can read the whole interview here. Enjoy!

Retail Sustainability in the Middle East Countries: the new frontier

ECOFFEE, franchising, Fresh Worldwide Press, middle east countries, press, retail food, sustainability, , , , , , , ,

MEF, the Middle East Food magazine has bMEF article about the launch of ECOFFEEeen helping advance the Middle East & North African Food, Beverage, Ingredients and Packaging sectors since 1985 by acting as an information link / bridge between the highly advanced industrial countries and those in the developing world. The Retail Food market in that area is very sensitive to new products, new ideas and concepts and this is the reason why when I presented ECOFFEE I gained so much attention, as you can read here.

Legambiente awards ECOFFEE

ECOFFEE, ecology, event, My Journal, sustainability, , , , , ,

I strongly believe that sustainability is a key factor for business that want to successfully overcome market challenges. And I am glad that this culture for business sustainability is becoming more and more widespread in Italy too. ECOFFEE has in fact received a nomination to participate at the “Green Economy Emilia Romagna” Award, an initiative of Legambiente dedicated to the companies promoting environmental business policies. A great result – and this is only the beginning!

Ortofabbrica: the first Italian event about sustainable creativity

design, ECOFFEE, ecology, Fresh Worldwide Press, sustainability, , , , , , , ,

Everybody loves to talk about sustainability, but only a few add the word “creativity” to it. This coming week-end, Gambettola, a small city close to Forlì-Cesena, will host the Ortofabbrica, the first Italian event and contest about sustainable creativity. For that occasion, I have designed a sustainable cardboard display – come and visit us at Ortofabbrica!