The boom in the consumption of ice cream with local flavours, not only grants to consumers a great taste, but also guarantees that products are fresh and genuine and help to reduce environmental pollution because ingredients come from suppliers located at a very short distance.
Coldiretti informed in fact that it is very important that consumers now have the chance to taste a real pistachio ice cream in the center of Catania (Sicily), or a bergamotto one while walking on the promenade of Reggio Calabria (Calabria) or a wild berries and hazelnuts while in Cuneo (Piemonte).
This was not possibile only a couple of years ago, and we think that the trend is still growing this year too. (Courtesy of ecologiae.com)