Does artisanal gelato reduce pollution?

The boom in the consumption of ice cream with local flavours, not only grants to consumers a great taste, but also guarantees that products are fresh and genuine and help to reduce environmental pollution because ingredients come from suppliers located at a very short distance.
Coldiretti informed in fact that it is very important that consumers now have the chance to taste a real pistachio ice cream in the center of Catania (Sicily), or a bergamotto one while walking on the promenade of Reggio Calabria (Calabria) or a wild berries and hazelnuts while in Cuneo (Piemonte).
This was not possibile only a couple of years ago, and we think that the trend is still growing this year too. (Courtesy of

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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