As stated in this interesting article posted on U.S.A Today, Chinese farmers are now more sensitive to sustainibility issues, especially after fake or toxic batches of food supplies have worried Chinese consumers in recent months. It seems that even Chinese government is getting involved in fighting against food poisoning, improving supervision and making penalties thougher. Quoting the article, "Almost 70% of China's consumers feel insecure about food safety, according to a survey released recently by Insight China Magazine and the Tsinghua University Media Survey Lab."
Counting a population of more than 1.3 billion inhabitants, China is undoubtedly going to become the biggest market in the world for organic food. Food Retailers, get ready for that! (Picture courtesy of Calum McLeod, USA TODAY)