Chinese consumers are going green: this is going to be a great revolution

As stated in this interesting article posted on U.S.A Today, Chinese farmers are now more sensitive to sustainibility issues, especially after fake or toxic batches of food supplies have worried Chinese consumers in recent months. It seems that even Chinese government is getting involved in fighting against food poisoning, improving supervision and making penalties thougher. Quoting the article, "Almost 70% of China's consumers feel insecure about food safety, according to a survey released recently by Insight China Magazine and the Tsinghua University Media Survey Lab."

Counting a population of more than 1.3 billion inhabitants, China is undoubtedly going to become the biggest market in the world for organic food. Food Retailers, get ready for that! (Picture courtesy of Calum McLeod, USA TODAY)

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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