“How to make everyday a sustainable one”

TEDxBocconiU – ReThink: ReInvent the world around you!

First of all, I wish to thank all TEDxBocconiU team for the great event organised and in particular a BIG thanks to Ivana Istochka and Eraldo Cavalli. 2013-02-23 11.19.21

I have been one of the 14 selected speakers of TEDxBocconiU and had the pleasure to connect with very interesting and inspiring people from all over the world.

That day I was very sick with temperature and a big cold; even the adrenaline was soft due the very bad feeling. What a bad luck. Invited to that special and prestigious stage and not be able to be at 100%. Trust me, I couldn’t slept the night before. Nightmares.

It was February and Milano was freezing while expecting the snow but thanks to the good marketing actions, lot of people came to the event.

In my speech I’ve tried to summarize three years of activities related to sustainability: the ECOFFEE project, couple of case histories on my daily business, the Progetto ParCO2 project and the Eco Mindful Message Attached t-shirts project. It has been very hard to squeeze everything in about 15 minutes.

Hope you will enjoy the video and the speech in terms of contents and the related meaning. 

And some nice photos.

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La sostenibilità in pratica (nel Franchising)

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Intervista pubblicata su AZ Franchising di maggio 2013. Ringrazio i colleghi di AZ Franchising, Media partner di Iref Italia, per la gentile e sempre professionale collaborazione.

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In-store marketing and it’s influence on customer spending

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Two days ago, I made my second speech of the year. After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition. Professional people from allover … Continue reading

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Ixsir it means Elixir: in vino veritas

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I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker. Today I wish to … Continue reading

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Caffè nero bollente

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Il mio recente articolo – “espresso : “giornate” = Italia : business” – ha ricevuto una particolare attenzione dagli operatori del settore e canale Ho.Re.Ca. La condivisione e successiva visibilità dovuta ai social network ha portato l’articolo ad essere letto … Continue reading

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espresso : “giornate” = Italia : business

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No, non è un’equazione! Comunque la mettiate. Cosa significa? Presto detto, ma prima una giusta e breve premessa, ovvero: “il prossimo 12 aprile, si “torna” a celebrare l’Espresso Italiano Day, la giornata dedicata al nostro caffè”. Così recita il comunicato stampa … Continue reading

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15 days of travels and food around the world

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Last 12th of February, with a colleague of mine, I went to Ljubljana to meet some potential clients willing to develop a new food concept project. It was snowing and as soon as we entered in Slovenia, the panorama changed.  Beautiful. Striking. We arrived at … Continue reading

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