TEDxBocconiU – ReThink: ReInvent the world around you!
I have been one of the 14 selected speakers of TEDxBocconiU and had the pleasure to connect with very interesting and inspiring people from all over the world.
That day I was very sick with temperature and a big cold; even the adrenaline was soft due the very bad feeling. What a bad luck. Invited to that special and prestigious stage and not be able to be at 100%. Trust me, I couldn’t slept the night before. Nightmares.
It was February and Milano was freezing while expecting the snow but thanks to the good marketing actions, lot of people came to the event.
In my speech I’ve tried to summarize three years of activities related to sustainability: the ECOFFEE project, couple of case histories on my daily business, the Progetto ParCO2 project and the Eco Mindful Message Attached t-shirts project. It has been very hard to squeeze everything in about 15 minutes.
Hope you will enjoy the video and the speech in terms of contents and the related meaning.
And some nice photos.