Tag Archives: novotel

A new open online platform to share knowledge on hotel sustainability by Accor

Accor, the world’s largest hotel group and operator of brands such as Ibis, Novotel and Sofitel, said it had launched the online platform to make information on sustainability, including, research, surveys and case studies of good practice, available to any operator, whatever their size, for free.

The move coincides with the completion of a major piece of new independent research by Ifop on behalf of Accor that shows the vast majority of hotel guests are concerned by sustainable development.

Research findings
Accor’s executive vice president for sustainable development, Sophie Flak, said the findings confirmed there could be no more excuses for hotels not taking action on environmental, social and economic development.

“Sustainability is a very well known concept among hotel guests,” she said. “Discovery has gone; it is time for concrete action.”

The survey of 7,000 Accor guests across six countries, including the UK, France, Germany, Australia, Brazil and China, found that eight out of 10 hotel guests felt sustainable development was important to them. It also revealed that guests had high expectations for hotels to take action across four key areas: water, energy, waste and child protection.

But Flak said one of the most important findings of the survey was that a majority of guests now expect a hotel that implements sustainable policies to be a comfortable one to stay in.

“66 per cent of guests said a responsible hotel was a comfortable hotel,” she said. “No one can tell me now that they can’t set up a sustainable hotel because it will not be comfortable.”

Environmental targets
Accor, which operates 4200 properties across 15 brands in 90 countries and employs 145,000 staff, launched its own five-year sustainability programme, Earth Guest, in 2006. The programme, however, has only been partially successful in meeting its objectives. Accor set itself a target to reduce its energy by by 10 per cent between 2006 and 2010 but missed it by 4.5 per cent, while it only reduced paper waste by 53 per cent against a 70 per cent target. But it exceeded its target on water, cutting it by 12 per cent against a target of 10 per cent. It has yet to set targets on carbon emissions, said Flak, but will be doing so in a new environmental strategy the company will be announcing in early 2012.

Common standards
The release of the data, early next year, will coincide with the planned launch by the £3.7 billion international tourism industry of common standards to calculate and report on the carbon emissions of the sector.

Accor said findings of its latest research were now available on its open platform, Earth Guest Research. It wants other hotels to use it to adopt sustainable policies and said it plans to release several pieces of new research a year. In return, it is calling on other hotels to share their research and methodology so the whole industry can benefit.

“Sustainability can’t be handled by people who know nothing about it,” said Flak. “That is why we need these documents and facts.”

In September, the UN World Tourism Organisation launched an online toolkit to help hotels evaluate energy consumption, find renewable sources and cut their cost through improved efficiency.

via accor news | Accor creates open platform to share knowledge on hotel sustainability.

A greener Novotel by 2012

PARIS Accor’s midscale Novotel brand is on pace to meet its goal of becoming 100% environmentally sustainable by next year, the group says.

To date, 78 of Novotel’s portfolio of more than 400 hotels have been certified as sustainable by EarthCheck, the organization formerly known as Green Globe. Novotel’s commitment to sustainable development has enabled the brand to achieve the following green results as of year-end 2010:

  • 98% of hotels apply and monitor the 65 actions in the Accor Hotel Environment Charter
  • 80% have installed energy-efficient light bulbs in areas that stay lit 24 hours a day
  • 92% have installed flow regulators on faucets and in showers
  • 89% recycle paper and cardboard packaging
  • 86% dispose of compact fluorescent tubes and light bulbs safely
  • 60% serve organic products
  • 60% offer nutritionally balanced meals for children.

EarthCheck certification is awarded after a preliminary assessment of a hotel’s performance and the deployment of an appropriate management system covering implementation of a sustainable development policy, water use, energy use, waste management, paper consumption, use of pesticides, use of cleaning and sanitation products, and commitments to the local community. At least 10 months are required for a hotel to receive certification, which is awarded by an independent outside auditor and is reevaluated every two years.

“Since 2008, Novotel teams have been actively involved in the EarthCheck certification program so that we can meet our goal of certifying the entire network by 2012,” says Pierre Lagrange, Novotel’s global marketing director. “Novotel’s commitment to the principles of sustainable development is an integral part of the brand’s promise of customer well-being (Source: Ghaward.ie)