Tag Archives: design

What we do care about

As designers & consultants who are in stores every day, we see the good, the bad, and the ugly in this business. We see what works and what doesn’t. We admire those who take the time to share with us new ideas to build beautiful stores, who really establish solid connections with us, who agree with us that it’s imperative to have a winning concept in today market.

This might be true for many generic consultants around the world. But one of the things that we’ve noticed, is that we provide one other thing that is perhaps one of our greatest values. It’s that our customers can talk to us about their business, freely and openly, and get the help they need.  

Many Retailers certainly seek out advice from a number of sources, and most commonly from vendors.  Vendors certainly have a great view of the marketplace, and they too see a lot of what goes on in the Retail space. 

But at the end, the vendor’s solution to a Retailer’s problems will be to buy their product.  It’s a little like that old saying, “To a carpenter, everything is solved with a hammer.”

For us as designers & consultants, the only thing we honestly care about is whether or not that Retailer has made money, and if they are happy doing so.  In terms of product or vendor solution, we don’t have any “hammer” in the pocket.  Yes, we can suggest but a the very end, it doesn’t matter to us which vendor the Retailer buys, as long as it contributes positively to realize our design store, collaborating and to make the Retailer money. 

Please meet us soon at:

Euroshop in Dusseldorf on the 26th and 27th of February

Gulfood in Dubai on the 1st and 2nd of March

Greencity International Convention welcomes ECOFFEE

DESITA and ECOFFEE have been invited to participate tgreencity_international_conventiono the Greencity International Convention, taking place at Cluster Grenelle (Paris) which aims at becoming a global reference centre for all activities concerning planning, building and managing the new sustainable city. Sustainable Architecture, Urban Quality Management, Renewable energy, New Technologies to create a new sustainable concept of living, working and entertaining in the city.

The Hospitality News Magazine Middle East introduces DESITA and ECOFFEE projects

Hospitality news magazine interviewThanks to DESITA‘s activity in the Middle East countries, I was invited to participate to a special issue of Hospitality News Magazine dedicated to the Retail coffee business. It did not come as a suprise when I found that the ECOFFEE project gained great attention – sustainability is becoming a big hit in those countries, especially when related to the Retail Food sectore. You can read the whole interview here. Enjoy!

Retail Sustainability in the Middle East Countries: the new frontier

MEF, the Middle East Food magazine has bMEF article about the launch of ECOFFEEeen helping advance the Middle East & North African Food, Beverage, Ingredients and Packaging sectors since 1985 by acting as an information link / bridge between the highly advanced industrial countries and those in the developing world. The Retail Food market in that area is very sensitive to new products, new ideas and concepts and this is the reason why when I presented ECOFFEE I gained so much attention, as you can read here.

Ortofabbrica: the first Italian event about sustainable creativity

Everybody loves to talk about sustainability, but only a few add the word “creativity” to it. This coming week-end, Gambettola, a small city close to Forlì-Cesena, will host the Ortofabbrica, the first Italian event and contest about sustainable creativity. For that occasion, I have designed a sustainable cardboard display – come and visit us at Ortofabbrica!