All posts by Norman Cescut

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6 steps towards a healthier Google Cafeteria

Much has changed since Google earned a reputation for fattening its staffers with food on demand. These days, the company is focused on advancing its healthy eating initiatives. Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.” google cafeteria

In pursuit of that healthiness, happiness, and innovation, Google has turned to “nudges”: simple, subtle cues that prompt people to make better decisions. Behavioral economists have shown the idea works, but Google has taken it out of the lab and into the lunchroom. This is a sampling of the encouragement you’d get during trips through the company’s eateries–and naturally, Google is measuring the results.

HARD CANDY

No longer are M&Ms in clear hanging dispensers. If you’re in Google’s New York office, you now have to reach into opaque bins. The grab takes effort; the obscuring vessel quells enticement. The switch led to a 9% drop in caloric intake from candy in just one week.

SALAD GAZE

Waiting for you as you enter the cafeteria is the salad bar. According to Jessica Wisdom, a member of the People Analytics team, studies show that people tend to fill their plates with whatever they see first. Thus, leafy greens get the most visible real estate. Desserts, meanwhile, are down another line of sight.

SIZING DOWN

While grabbing a plate to load up on grub, you see a sign informing you that people with bigger dishes are inclined to eat more. It doesn’t tell you what to do, but it affects your behavior. This simple “meta nudge” caused small plate usage to increase by half, to 32% of all plate traffic.

COLORING OPINIONS

Harvard recently revamped its food pyramid, and those lessons in metered portions have translated into a colored tag system in the cafeterias. you see green labels paired with veggies, giving you liberty to dig in. Most desserts have red ones, warning potential gluttons to proceed in moderation.

DESERTING DESSERTS

So you’ve had a bad day, and even a glaring red tag isn’t enough to discourage you from indulging in a treat. Fortunately, desserts are designed to be downed in just three bites. By making people think about having to take a second dessert plate, Google is nixing potential binges.

WATERWORKS

You’re back at your desk and thirst is setting in. You head to the kitchen. In the past, water was on tap and soda was in the fridge. Now bottled water is at eye level in the cooler, while soda has been moved to the bottom. That shift in placement increased water intake by 47%, while calories from drinks fell by 7%. Taking a sip of agua, you feel better already.

via 6 Ways Google Hacks Its Cafeterias So Googlers Eat Healthier | Co.Design: business + innovation + design.

How to achieve Sustainability in the Restaurant Industry

The notion of sustainability will remain for countless years to come. No matter if you’re talking about the product design, agriculture, construction, food or restaurant industries, sustainability is at the forefront.

While most industries are developing more sustainable approaches to products and services, the food and restaurant industries are making tremendous headway, in alliance with health and environmentally-conscious consumers.

Nowadays, consumers are taking note of how they eat and are taking strides to make changes. Not only do they want healthier foods on their tables, they want a cleaner, healthier planet. In fact, an increased portion of food dollars are being spent at local farmers markets, as well as an overwhelming number of consumers taking part in Community-Supported Agriculture (CSA) programs.

Furthermore, the One Green Score for One Earth sustainability research study revealed some 63% of those surveyed said they were extremely committed to buying sustainable goods. It doesn’t stop there. More and more, consumers are taking on the task of self-farming. In fact, Forbes predicts that by the year 2018, 20% of all food consumed in U.S. cities will come from rooftop and parking lot farms.

The restaurant industry, one of the most wasteful industries in the world, as a whole is seemingly tackling sustainability in its own way as well. By adopting certain practices such as utilizing solutions like Foodem to purchase sustainable, organic food products, putting food education at the heart of their businesses, realizing industry partnerships are mandatory, creating ways to reduce and reuse food waste and being environmentally-conscious when designing and building dining locations, the restaurant industry has finally wrapped its head around what needs to be done, even though there remains tons to accomplish.

To put the vision of sustainability and the restaurant industry into perspective, check out Chef Arthur Potts-Dawson’s enlightening Ted Talk.

via Sustainability and the Restaurant Industry: It Can Be Achieved | Foodem.com.

S. Pellegrino’s 2011 World’s 50 Best Restaurants

The 2011 S. Pellegrino “World’s 50 Best Restaurants List” is out, with Denmark’s Noma landing on top for the second year in a row, and Spain’s El Celler de Can Roca and Mugaritz capturing second and third.

The annual award, organized by Restaurant magazine and now in its tenth year, is widely considered to be the Oscars of the restaurant world. Results are voted by a 837-member panel of industry experts from 27 regions around the world, including chefs, food writers and restaurateurs. There are no set criteria for judging and votes are cast based on personal dining experiences.

Noma, headed by chef Rene Redzepi, is famed for its imaginative treatment of regional ingredients. CNN reported that a day after the best restaurants list came out in 2010, Noma received more than 100,000 requests for a table.

The list is dominated by restaurants in Europe, with only five restaurants in Asia-Pacific cracking the top 50 list.

China made its first appearance on the list: Chef Richard Ekkebus’ modern French restaurant Amber at Landmark Mandarin Oriental in Hong Kong was placed 37th.

Japan’s Les Creations De NARISAWA, which serves unorthodox French cuisine cooked with organic soil and charcoal, is placed at number 12, claiming the Best in Asia award for the third year running.

Nihonryori Ryugin, at number 20, is the fasting rising restaurant on the list, up 28 places from last year.

Other entrants in the Asia-Pacific region including Quay Restaurant in Sydney, placed 26th, and Iggy’s in Singapore following close behind at number 27.

Restaurants from Peru and Russia also made the list for the first time. Peruvian restaurant Astrid Y Gaston was placed at number 42 and restaurant Varvary in Moscow, Russia, appears at 48.

Five-time chart topper elBulli in Spain is missing from the list this year as chef Ferran Adrià will serve its last meal as a restaurant on July 20, 2011.

It will reopen as a nonprofit gastronomy think tank in 2014.

The top 50 list:

1. Noma (Copenhagen, Denmark)

2. El Celler de Can Roca (Girona, Spain)

3. Mugaritz (Errenteria, Spain)

4. Osteria Francescana (Modena, Italy)

5. The Fat Duck (Bray, England)

6. Alinea (Chicago, Illinois)

7. D.O.M. (São Paulo, Brazil)

8. Arzak (San Sebastián, Spain)

9. Le Chateaubriand (Paris, France)

10. Per Se (New York)

11. Daniel (New York)

12. Les Créations de Narisawa (Tokyo, Japan)

13. L’Astrance (Paris, France)

14. L’Atelier de Joël Robuchon (Paris, France)

15. Hof Van Cleve (Kruishoutem, Belgium)

16. Pierre Gagnaire (Paris, France)

17. Oud Sluis (Sluis, Netherlands)

18. Le Bernardin (New York)

19. L’Arpege (Paris, France)

20. Nihonryori RyuGin (Tokyo, Japan)

21. Vendôme (Bergisch Gladbach, Germany)

22. Steirereck (Vienna, Austria)

23. Schloss Schauenstein (Fürstenau, Switzerland)

24. Eleven Madison Park (New York)

25. Aqua (Bath, England)

26. Quay Restaurant (Sydney, Australia)

27. Iggy’s (Singapore)

28. Combal Zero (Rivoli, Italy)

29. Martín Berasategui (Lasarte-Oria, Spain)

30. Bras (Laguiole, France)

31. Biko (Mexico City, Mexico)

32. Le Calandre (Rubano, Italy)

33. Il Ristorante Cracco (Milan, Italy)

34. The Ledbury (London, England)

35. Chez Dominique (Helsinki, Finland)

36. Le Quartier Français (Franschhoek, South Africa)

37. Amber (Hong Kong, China)

38. Dal Pescatore (Mantova, Italy)

39. Il Canto (Siena, Italy)

40. Momofuku Ssäm Bar (New York)

41. St. John (London, England)

42. Astrid y Gastón (Lima, Perú)

43. Hibiscus (London, England)

44. La Maison Troisgros (Roanne, France)

45. Alain Ducasse Au Plaza Athénée (Paris, France)

46. De Librije (Zwolle, Netherlands)

47. Restaurant de l’Hôtel de Ville (Crissier, Switzerland)

48. Varvary (Moscow, Russia)

49. Pujol (Mexico City, Mexico)

50. Asador Etxebarri (Atxondo-Bizkaia, Spain)

via S. Pellegrino’s 2011 World’s 50 Best Restaurants | CNNGo.com.

Virtual Stores Prove a Hit

The virtual store wall in a South Korea Metro Station by Tesco/Homeplus was last year big hit. Now the concept has evolved, and World’s first virtual shopping store – using the walls of Seonreung subway station in downtown Seoul – displays over 500 product, ranging from food to tissue papers.

Customers can choose the delivery time and date – for orders placed before 1 p.m delivery can  be effected the same day – and delivery cost is the same as  more traditional online stores.

“A major perk of this concept is that consumers don’t have to be anywhere near the virtual store to place an order. So, if you want to order replacements of a bottle of water that you have in your hand, you don’t have to stop by the subway station’s store. You just have to scan the bottle’s barcode with the Homeplus app., and then the products are delivered later to home or office.”- Quoted Sitch News

We are sure consumers in Far East markets – like Korea and Japan – welcome this kind of technology and are at their ease with mobile barcode scanning and m-payments, but what about all the other markets? Would for istance consumers in France or Spain quickly adopt this kind of purchasing behaviour? What is your opinion about this?

Seventeen Retailers awarded World’s Most Ethical Companies

The Ethisphere Institute, an international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, named 145 companies to its sixth annual selection of the World’s Most Ethical (WME) Companies, 17 of which are retailers.world-most-ethical companies

In the retail food stores category are Safeway, Wegmans, Whole Foods Market, SONAE of Portugal, Kesko of Finland and the U.K.’s The Co-operative Group. Named in the general retail category are Costco, Target and the U.K.’s Marks and Spencer. In the specialty retail category are Best Buy, OfficeMax, Petco and Ten Thousand Villages, and in the apparel category Gap, Patagonia, Timberland and Comme Il Fau of Israel were recognized.

This year’s list covers more than three dozen industries, from aerospace to wind power, with 43 of the WME winners headquartered outside the U.S. Each 2012 honoree was chosen for promoting ethical business standards and practices by exceeding legal minimums for compliance, introducing innovative ideas that benefit the public and forcing their competitors to follow suit, according to Ethisphere Institute.

They demonstrate how corporate citizenship is undoubtedly tied to the success of a company’s brand and bottom line. “Each year the competition for World’s Most Ethical Companies intensifies as the number of nominations submitted for consideration grows,” said Alex Brigham, executive director of Ethisphere.

“This year’s winners know that a strong ethics program is a key component to a successful business model, and they continue to scrutinize their ethical standards to keep up with an ever-changing regulatory environment. Corporate ethics has become much more important globally, as well, and that is reflected in the truly global nature of this year’s honorees.”

Twenty-three companies have been honored each of the six years the WME has been awarded, including Patagonia and Starbucks. The evaluation and selection process for the WME Companies is based on a proprietary rating system, the corporate Ethics Quotient, consisting of five core categories — Ethics and Compliance Program (25 percent), Reputation, Leadership and Innovation (20 percent), Governance (10 percent), Corporate Citizenship and Responsibility (25 percent) and Culture of Ethics (20 percent). New York City-based Ethisphere Institute is dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability.

via Seventeen Retailers Recognized as the World’s Most Ethical Companies – Green Retail Decisions.

Now available for purchase on selected stores in Italy and
on our Facebook store!

We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so many requests from our customers and supporters so that we were “compelled” to create a limited edition, capsule collection to be sold in selected stores and on our Facebook store.

T-shirts are available in khaki and brown colors for both male and female sizes. We also printed a very small quantity on yellow t-shirts, just for kids!

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As we previously mentioned, for each t-shirt sale we will proceed 1 euro to  GreenAdsBlue.org Foundation, thus supporting  water sanitation projects in 10 Masai villages.

And we are glad we decided to do that!
Hurry up or you will miss the opportunity to buy one (or more) of these unique ECOFFEE tShirts!

This is a a very Good and Generous Pop-Up store!

Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store.

Conceived by ad agency Robert/Boison & Like-minded, the project featured a temporary outlet in Denmark – open for one day only – which labeled each of its products with a task the consumer must perform in order to ‘buy’ the chocolate.

Designed to spread generosity, the tasks typically included a good deed to someone else, such as ‘Serve breakfast in bed to your loved one’ or ‘Help clean a friend’s house’.
Cashiers were replaced by staff carrying iPads, where chocolate-buyers could log into their Facebook accounts and pledge to carry out the favor via a branded post on their wall.

Anthon Berg was able to view the results of the promises when visitors to the store then posted pictures and comments on the company Facebook Page. The video below features footage from the pop-up shop:

The Generous Store’s innovative payment system, while only employed for one day, helped to portray Anthon Berg as a generous and socially-minded brand. An idea to adapt for your own projects, possibly over a longer period of time or in conjunction with a pay-what-you-want pricing system?

via Pop-up store sells chocolate for good deeds, not money | Springwise.

At Babochki Anticafé, patrons pay by the minute

At Babochki Anticafé consumers pay nothing for their refreshments. Instead, they arebabochki anticafe 1 charged by the minute for the time they spend there.

The Concept

The concept is quite simple yet striking: customers pay one ruble and 50 kopecks for each minute they stay. Drinks and snacks, on the other hand, are free.

Aiming to create a space where consumers can relax and pursue their favorite diversions, the venue offers tea, coffee and desserts at no charge, and patrons can bring their own refreshments as well. An assortment of board games are on hand for entertainment, meanwhile, as are Xbox games, wifi and a cinema hall.

As in our ECOFFEE’s projects, the café (or Anticafé) has been designed as a place where conversation is central and where people can meet and spend time together – a place where people pay for entertaining themselves.

via Free food and drinks at Moscow café, where patrons pay by the minute | Springwise.

Willing to enter the fastest growing tourism market? Come to the 20th HOSTECH in Istanbul!

Turkey ranked as Eighth Highest tourism earner in the word in 2010 and hosted 28,632,204 foreign tourist in its 3,379 hotels and holiday villages which has 786,453 bed capacity.

hostech by tusid

With its strategic location between Europe & Asia, Turkey offers a trading platform to the world’s hospitality industry players to faciliate the sourcing and selling of global quality products. Here other amazing facts about this fast growing market:

  • Total sales of large cooking appliances is 867 million USD and grow by 10% in retail volume terms and 13 % in current value terms in 2010.
  • Large cooking appliances is expected to grow by a 13 % volume CAGR and a 12 % constant value CAGR over the forecast period.
  • In 2010, durable goods retailers accounted for an 82% share of retail volume sales. Within durable goods retailers, electrical goods retailers independents held a 69% share of sales.
  • Small kitchen appliances (non-cooking) sales increase by 12% in both retail volume and current value terms in 2010 and is expected to grow by a 15% retail volume CAGR over the forecast period

Spanning over an area of 55.000 m2, HOSTECH by TUSİD, taking place fromMarch 28th to  April 1st at Istanbul CNR Expo, is expected to bring together 550 companies from 6 continent with 45,000 professionals mainly from Middle East, (CIS) Commonwealth of Independent States and Western Europe.

Main supporter of the 20th Hospitality Technologies Exhibition will be TUSID -Turkish Food Service, Laundry & Service Equipment Manufacturers and Businessmen Association. Fair also supported by KOSGEB – Small and Medium Sized Industry Development Organization (Turkey) TÜRSAB – Association of Turkish Travel Agencies (Turkey), TUROB – Touristic Hotels and Investors Association (Turkey) and TAFED – The Federation of Turkish Cooks (Turkey), SYRITEL -Societe Syrienne Des Hoteliers (Syria), IHA Israel Hotel Association (Israel) , FIHR – Romanian Hotel Industry Federation (Romania) , BHRA – Bulgarian Hotel and Restaurant Association (Bulgaria) and GHA – Greek Hotels Association (Greece)

As active  member of FCSI, FoodService Consultant Society International, I am glad to invite you to come and visit us at the FCSI booth – please do contact me norman|at|desita|dot|it to schedule a meeting.