Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store.
Conceived by ad agency Robert/Boison & Like-minded, the project featured a temporary outlet in Denmark – open for one day only – which labeled each of its products with a task the consumer must perform in order to ‘buy’ the chocolate.
Designed to spread generosity, the tasks typically included a good deed to someone else, such as ‘Serve breakfast in bed to your loved one’ or ‘Help clean a friend’s house’.
Cashiers were replaced by staff carrying iPads, where chocolate-buyers could log into their Facebook accounts and pledge to carry out the favor via a branded post on their wall.
Anthon Berg was able to view the results of the promises when visitors to the store then posted pictures and comments on the company Facebook Page. The video below features footage from the pop-up shop:
The Generous Store’s innovative payment system, while only employed for one day, helped to portray Anthon Berg as a generous and socially-minded brand. An idea to adapt for your own projects, possibly over a longer period of time or in conjunction with a pay-what-you-want pricing system?
via Pop-up store sells chocolate for good deeds, not money | Springwise.
Shopping search engine Shopzilla recently published a research showing that the “tablet revolution”, as online shopping via iPads and similar tablet devices is set to climb high in popularity, just as it has done in the US.
The research reveals that although the iPad was only launched 12 months ago, 6% of European shoppers already own a tablet and a further 20% are considering buying a device in the next year. The majority of owners said it was as easy to use for online purchases as a personal computer.
This trend is set to mirror the US where the iPad is driving a revolution in e-commerce. A recent US Shopzilla study showed that 12% of consumers now have a tablet device, and a further quarter plan to buy one in the next year. In the European survey, an overwhelming 5-to-1 ratio name the iPad as their tablet of choice.
The Shopzilla research was conducted in Europe’s three largest online retail markets: the UK, France and Germany. It also revealed that almost 80% of current tablet owners view their device as an addition to their technology arsenal rather than as a replacement for an existing device.
The research by Shopzilla of almost 5,000 online shoppers, also revealed:
– Nearly two thirds (61%) of iPad or tablet users said it was as easy to shop online with their hand-held device as it was with their personal computer;
– The majority, 71%, had bought or would buy online using their device;
– Dual-screen technology meant 70% of tablet users even watch TV while browsing shopping sites simultaneously, which is really interesting from a cross-platform marketing point of view;
– 53% of iPad or tablet users surveyed used their device to browse shopping sites and share shopping experiences with friends, showing that social shopping has extented its power in real life too;
– 27% of online shoppers currently used a smartphone to browse shopping sites with friends
Rachel Smith, business services senior director at Shopzilla, said:
“Since their launch in April last year, an astonishing 25 million iPads have been sold worldwide, and with one in five online shoppers telling us they plan to buy a tablet in the next 12 months, this is clearly set to be a huge trend for UK shoppers.”
Smith added: “The year of mobile commerce, which has been predicted for some time, is finally here. With the explosion of the tablet market we are seeing a seismic change, and the opportunity will be for the retailers who are first to get it right.” (Source: The Retail Bulletin, image courtesy of The Belton Group)
A couple of days ago Appolicious published an interesting article about the increasing number of mobile Apps for fast food restaurants and their being mostly not useful. Many are the apps listed, from Taco Bell to McDonald’s.
All these chains offers accurate information on the internet but extremely bare bones restaurant locator apps. In McDonalds’ defense, at least their app offers information on getting a career with McD’s, along with some nutritional information. Burger King’s lack of an app caught everybody by surprise because they have been so good with marketing their products through games via the Xbox 360 for years that you expected something that appealing on the apps side too.
Useful functionalities and entertainment are a must for nowadays apps, especially in a field – the one of Ho.Re.Ca – where interaction and service have always been a key factor to achieve a high customer satisfaction. Add that customers now are spoiled with information: they love to get informed about the brand and the goods they are going to purchase, about the environment where they are sitting, about the other customers comments and opinions about the “experience” they are going to go through.
We discussed this subject with our partners, a team of skilled UX designers, in order to create a useful, entertaining and carefully designed iPhone/iPad app for DESITA’s Retail and Ho.Re.Ca customers, delivering not only a great user experience but also the sustainability and responsibility messages which are ECOFFEE’s own. Brainstorming led to the first draft of what is set to become the ECOFFEE mobile experience, the perfect blend among social marketing, in-store advertising and a great user experience to create a stronger bond among the brand, the consumer and the brand’ sustainability and responsibility strategies. Please inquire us directly for further information email@example.com
Getting green while following technology? Sure! Many Cafés are now offering digital newsstand, which are both green and modern, providing people with paper-free updated news at no cost. Here you can find two examples. The big corporation one, Starbucks, and a small Café in Croatia.
The Starbucks Digital Network has debuted their exclusive content network to further enhance the customer’s in-store experience. Customers who use the free Wi-Fi at more than 6,800 U.S. Starbucks locations will be greeted with the Starbucks Digital Network. As a channel where consumers will be plugged into a variety of reading sections like news, entertainment and business, this Starbucks Digital Network will keep readers engaged and going back to the famous coffee house for more access
On the other side of the Ocean, the Box Coffee Shop in Split, Croatia is replacing its offer of free newspapers with iPads. While each tablet is free to use, there is a security tag to alert baristas of any theft.
The idea is the same, the scale is a little bit different, but what is important is that the message must be clear: less paper, more green. (Credits: Trendhunter)