The virtual store wall in a South Korea Metro Station by Tesco/Homeplus was last year big hit. Now the concept has evolved, and World’s first virtual shopping store – using the walls of Seonreung subway station in downtown Seoul – displays over 500 product, ranging from food to tissue papers.
Customers can choose the delivery time and date – for orders placed before 1 p.m delivery can be effected the same day – and delivery cost is the same as more traditional online stores.
“A major perk of this concept is that consumers don’t have to be anywhere near the virtual store to place an order. So, if you want to order replacements of a bottle of water that you have in your hand, you don’t have to stop by the subway station’s store. You just have to scan the bottle’s barcode with the Homeplus app., and then the products are delivered later to home or office.”- Quoted Sitch News
We are sure consumers in Far East markets – like Korea and Japan – welcome this kind of technology and are at their ease with mobile barcode scanning and m-payments, but what about all the other markets? Would for istance consumers in France or Spain quickly adopt this kind of purchasing behaviour? What is your opinion about this?