At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user interface.

Intel partnered with Adidas to show off what the wall might look like, and the results are pretty sweet. Designed by U.K. shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company’s F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year’s World Cup).

Supplemented by a supply of actual shoes that can serve as fit models, the display wall allows retailers to deliver massive inventory in a relatively small space. “We’ve leveled the playing field for small retailers,” says Chris Aubrey, VP, Global Retail Marketing for Germany-based Adidas. “They can now act like a big flagship store in a town like New York.” Not to mention the fact that the installation turns flat walls into prime selling space.

Concept demonstrates how digital signage technology can provide retailers with a competitive advantage, and how it can impact customer loyalty by providing targeted, interactive content to consumers. (Source:Fastcompany)