Tag Archives: tokyo

Add your own creations to the menu

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Tokyo’s Logbar uses iPads to enable its patrons to make their own concoctions and add them to the menu for other guests to buy.

During my daily research on the web I usually find great ideas or new trends that help me to enlarge my professional know-how and related vision but today, thanks to my friend Silvia who forwarded me this news, I’m glad to share with you something which sound to me like a new era of social entertainment or social involvement and why not a new way to make profit.

20130808-130933.jpgHere how it works: “Each customer is handed an iPad Mini upon entering Logbar and is required to create an account and fill out their personal profile before they can use the device. When they do, they can access the bar’s drinks menu, place an order and take advantage of a number of social features, such as liking and sharing their favorite cocktails and chatting with friends and other guests. Each account holder gets a news feed which logs their recent orders, shows them what other people in the bar are drinking and offers recommendations based on their choices. While Logbar stocks many popular cocktails such as Mojitos and Martinis, the platform enables users to make their own cocktails by selecting the glass, alcoholic ingredients, mixers and adornments. They can then order the creation, name it and add it to the menu for anyone else to try.
Important: Creators receive JPY 50 whenever someone else orders their creation.
The video below explains a bit more about the concept:

The system aims to better connect customers through fun, creative activities and communication channels, and the possibility for guests to make money while they drink is certainly a unique one. (source)

Do you think this kind of interactivity could be healthy for the business?

Bringing nutritional advice directly to consumers’ table: Tanita Shokudo

In Tokyo, Tanita Shokudo offers a way to bring nutritional advice directly to consumers’ tables.

The brainchild of Japanese health device manufacturer Tanita Corp, Tanita Shokudo provides expert culinary information about all items on the menu, aiming to help those wanting to eat out without compromising their diet plans.

Each table is fitted with a weighing scale to ensure healthy portions can be measured out, while a timer tells the diner when the optimum duration of 20 minutes for completing their lunch is over. Professional dieticians are also on hand to provide free advice on eating regimes in a special counselling room.

Tanita Corp has tried and tested the concept in its office cafeteria and it has proven successful enough among its employees to roll out to the public. Lunch options come from the company’s successful cookbook, which first introduced Japanese food lovers to healthy set meals of 500 calories or less.

Consumers are becoming ever more health conscious and nutrition transparency in restaurants is a trend that has grown around the world, but the mix of a good-for-you lunch alongside professional dietary advice takes these services to another level. Could this be picked up in other countries?

via Japanese cafeteria offers diners in-depth advice on health and nutrition | Springwise.