Bringing nutritional advice directly to consumers’ table: Tanita Shokudo

In Tokyo, Tanita Shokudo offers a way to bring nutritional advice directly to consumers’ tables.

The brainchild of Japanese health device manufacturer Tanita Corp, Tanita Shokudo provides expert culinary information about all items on the menu, aiming to help those wanting to eat out without compromising their diet plans.

Each table is fitted with a weighing scale to ensure healthy portions can be measured out, while a timer tells the diner when the optimum duration of 20 minutes for completing their lunch is over. Professional dieticians are also on hand to provide free advice on eating regimes in a special counselling room.

Tanita Corp has tried and tested the concept in its office cafeteria and it has proven successful enough among its employees to roll out to the public. Lunch options come from the company’s successful cookbook, which first introduced Japanese food lovers to healthy set meals of 500 calories or less.

Consumers are becoming ever more health conscious and nutrition transparency in restaurants is a trend that has grown around the world, but the mix of a good-for-you lunch alongside professional dietary advice takes these services to another level. Could this be picked up in other countries?

via Japanese cafeteria offers diners in-depth advice on health and nutrition | Springwise.

food retail, Fresh Worldwide Press, , , , , , , ,

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s