In-store marketing and it’s influence on customer spending

Two days ago, I made my second speech of the year.

After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition.

Professional people from allover the GCC countries but also some from oversea, attended to this very well organised event by Al-Iktissad Wal-Aamal, to share the Franchising philosophy, new trends and related businesses opportunities.

I wish to thanks the greatness Lebanese Franchise Association people for the very kind invitation and I hope to continue our cooperation as per our talks, checking the possibility of twinning Lebanon and Italy, therefore the LFA with IREF Italia.

For those who couldn’t attended, I’m gladly sharing here my speech presentation. Any questions or feedback are highly appreciated.

2013-04-18 07.02.32

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2 thoughts on “In-store marketing and it’s influence on customer spending

  1. Good day Norman; It was a great pleasure to meet at BIFEX, Beirut, Lebanon. I found your presentation very helpful with a clear and strategic understanding of what we were trying to achieve in today’s market. Cheers and let’s stay in touch.
    Best,
    Akram SAFI
    WE KNOW HOW

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