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ECOFFEE by DESITA in the 2011 Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa – ninth edition

The Sodalitas Social Award every year prizes the most significant social responsibility initiatives implemented in Italy either by large, medium and small companies operating in any branch of activity, or by business associations, by industrial districts and by government agencies. This award differs from other initiatives for its high social value – also recognized by the President of the Republic – and the growing acceptance and engagement. To participate to the Sodalitas Social Award means to be part of a selected group of companies which have distinguished themselves for their careful attention to the citizens needs, to market trends, to innovation as a tool to allow the grow of the society and to sustainability.

ECOFFEE by DESITA has been published in the Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa (Golden Book of Corporate Social Responsibility), collecting all the companies which applied to the Sodalitas Social Award and that have been recognized by the Sodalitas organization as  worth a mention for their actions towards a more sustainable world.

ECOFFEE by DESITA has been published in the “Sodalitas Libro d’Oro della Responsabilità Sociale d’Impresa”, collecting all the companies which applied to the Sodalitas Social Awards and that have been recognized by the Sodalitas organization as  worth a mention for their actions towards a more sustainable world.

To have participated to the Sodalitas Social Awards and to have been published in their Libro d’Oro sulla Responsabilità Sociale d’Impresa is a great honour for all of us who are involved in the ECOFFEE by DESITA project. This is further stimulating our daily actions towards an always greater and constant attention to those practices that can change the way we all do business, towards a better business. Our commitment to sustainability is the result of a deep belief and of continuous improvement. It is not easy, but we’re going all out.

Italian consumers love sustainable products but need better product information.

One of the findings of the “For a Sustainable Supply Chain: business and consumers point of view” survey conducted by the GfK Eurisko and promoted by the Sodalitas Foundation,  the product/service sustainability is ranked fourth among the criterias used by consumers when choosing, but if better communicated, will become an increasingly important requirement. During the investigation 500 consumers and 183 businesses were interviewed . To more than a third of the companies, sustainability is very important. However, only a minority (29%) in the interviewed sample declares to be thoroughly familiar with this concept, while a substantial percentage (45%) say they have “enough information”, confirming the gradual integration of this concept in the corporate culture .
The majority of consumers (63%) had heard of sustainability, even if only 19% of them (mostly young and with a high level of education) believe to know well its meaning, with a prevalence of the environmental (83% ) on the social aspects (64%).

The responsibility for a “sustainable development” is primarily attributed to the central Government (86%) and to local governments (82%), but a very high percentage of respondents (over 70%)  thinks businesses and citizens responsible to ensure the sustainability of the development. The opinions about the companies’ commitment to sustainability is different: one third of the sample (35%) expressed a positive opinion, a  third is critical and another third has no a definite opinion about it.

Only a third of consumers (32%) had heard of “sustainability of the supply chain” (a percentage that is growing in those aged more mature and – especially – among those with a higher education degree). But after the concept was briefly explained a large majority (76%) said to believe that companies must ensure the sustainability of their supply chain. Today, already one quarter of Italian consumers are chosing which products to buy also using supply chain sustainability criterias. Three quarters of consumers also agreed to pay more for a product which is guaranteed in terms of its sustainability. The focus is on all product categories but in particular on food (71%) and detergents (65%). And, at least in theory, the majority of consumers (76%) would be willing to pay more for a guaranteed product in terms of sustainability (though – the majority said to be ready to pay only “little” or “very little” more). (Source: GfK Eurisko, Image credits: Transocean)