Category Archives: online shopping

Retailers be aware: product customization might be the future – and it comes from the web

A very interesting article about a new trend which goes against the well-known rule of product massification: “One size fits all”. The article mentions several websites, mainly U.S based, offering to their customers the chance to create their own unique product. Ranging from Art to Chocolate and Perfumes, just to count some. this new trend is going to become big, especially because many “co-created” goods undercut their top-tier competitors. 

Searching what the Italian web offer is may be a little bit frustrating, because the search always reminds to non-Italian companies. The only great example of online product customization which is 100% Italian is Miraqo. The very clever website offer the chance to create your own chocolate adding a huge variety of high quality ingredients, which are also certified as being organic. If know of more Italian based companies which are offering online customization services to their products, just leave a comment or send us an email (Source: Smallbusiness.aol.com)

The state of retail online shopping in UK: January 2011 report

Shoppers in the United Kingdom spent 5.1 billion pounds ($8.3 billion) online in January, up 21% from one year prior, according to the latest figures from consultant Capgemini and Interactive Media in Retail Group (IMRG), a web retailing industry association.The travel sector generated some of the largest growth, as more shoppers took advantage of seasonal discounts on vacation packages. “Travel is one of the sectors of the U.K. economy that saw the earliest adoption of the Internet as an initial point of purchase and this trend shows no sign of abating,” says Phillip Rinn, director of advertising partnerships at eBay Advertising.

January travel sales were up 31% compared with the same month in 2009, and the average value of trips purchased was 886 British pounds ($1,439), the highest recorded in over two years. Many of those winter-weary travellers also bought luggage online, says Russ Carroll, U.K. managing director of comparing shopping site Shopping.com. “Shopping.com saw sales of luggage rise by over 20%,” Carroll says, “as many consumers decided they needed to get away from the miserable British weather.”

Hefty discounts offered by furniture chains also contributed to strong results for online home and garden retailers, as shoppers spent 56% more at these e-commerce sites in January than the year prior, according to IMRG results. “Home, on the back of our Clearance offer, had a very strong month with sales up over 30% on 2010,” says Jonathon Brown, head of online selling at general merchandise retailer John Lewis.

Alcohol sales dropped 67%, which IMRG attributed to shoppers’ desire to cut back after holiday excesses in December (Source: Stefany Moore for Internetretailer.com)