Tag Archives: online shopping

Tesco to free up shelf space with augmented reality trial | VIDEO

Tesco is trialling augmented reality technology in its stores and online offering as it looks to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce returns.

Consumers can use the in-store technology to generate a 3D image of a product and find out its specifications by holding a product key or Tesco Direct catalogue up to a webcam.

The webcam is connected to a computer terminal, which will display the product information on a screen and remove the necessity for displaying the physical products on shelves.

Software for the technology has been developed by British-based Kishino.

Customers can choose to buy the product in-store or order it to be delivered to their homes via Tesco Direct if it is not in stock.

The strategy behind the concept is to integrate augmented reality into the everyday shopping experience.

Augmented reality-compatible computer terminals are being trialled in the entertainment and electronics sections of Tesco stores.

There are currently seven stores that have the augmented reality terminals in entertainment sections and five that have them in the electronics section.

Their locations include Wembley, Milton Keynes and Boreham Wood.

Some 40 products are being trialled in the augmented reality initiative including televisions and ‘Pirates of the Caribbean’ Lego.

The augmented reality technology will allow customers to spin the virtual TV around to see the connector points on the back and get an idea of the size of the television.

Tesco is also trialling the use of wi-fi in some of its stores, which it claims has been a success and is expected to be rolled out further.

Tesco will also encourage consumers to use the technology on their home computers by holding up the Tesco Direct catalogue to their webcams, after installing an augmented reality plug-in.

The supermarket chain also hopes the use of augmented reality on customers’ home desktops will reduce the number of returns, as customers can get an idea of the size of the product before ordering online.

The software requires a two-way camera meaning, it is currently only compatible with desktop computers or mobile devices that have the two-way capabilities, which includes the iPad and latest iPhones.

via Tesco to free up shelf space with augmented reality trial – Marketing news – Marketing magazine.

Mobile consumers do prefer in-store purchasing, a research says.

According to JiWire’s research 79% of mobile consumers are ‘comfortable’ making purchases from smartphones or tables, even for products over the $1,000 threshold. Mobile shoppers are most likely to make purchases under the $1,000 threshold with about half saying they’ve made purchases over $100. Only 20% report making a purchase over $500 through a mobile device.

However, more important than those actually making mobile purchases is the fact that researchers believe mobile shopping is actually leading to more in-store purchasing. While many mobile shoppers logon to branded websites, many may be simply looking for product information, pricing or to check the availability. From there, they are going to brick-and-mortar stores to complete their purchases.

“What we are seeing with the evolution of mobile commerce is how the combination of mobile and location is transforming shopping behavior, enabling mobile advertising to drive in-store, brick and mortar consumer engagement,” said David Staas, Senior Vice President of Marketing with JiWire. “We are seeing this trend take place across a broad range of retailers and service providers, from national brands to local mom and pop deals.”

Researchers found:

• 31% of mobile shoppers research mobilly and then buy in-store
• 40% of mobile shoppers research mobilly then purchase via PC/desktop
• 20% of mobile shoppers research and then purchase via mobile

In addition to researching purchases, mobile shoppers are looking for local store locations, looking for daily deals or coupons and even sharing deal or product information with friends through email and social networks. (Source: Bizreport)

Retailers be aware: product customization might be the future – and it comes from the web

A very interesting article about a new trend which goes against the well-known rule of product massification: “One size fits all”. The article mentions several websites, mainly U.S based, offering to their customers the chance to create their own unique product. Ranging from Art to Chocolate and Perfumes, just to count some. this new trend is going to become big, especially because many “co-created” goods undercut their top-tier competitors. 

Searching what the Italian web offer is may be a little bit frustrating, because the search always reminds to non-Italian companies. The only great example of online product customization which is 100% Italian is Miraqo. The very clever website offer the chance to create your own chocolate adding a huge variety of high quality ingredients, which are also certified as being organic. If know of more Italian based companies which are offering online customization services to their products, just leave a comment or send us an email (Source: Smallbusiness.aol.com)