DESITA and ECOFFEE at 2011 Meeting Rimini

DESITA and its ECOFFEE partner Serint Group Italia are pleased to announce the partnership reached with the Fondazione Meeting, the organizing committee of Meeting Rimini (Rimini, Italy 21-27 August 2011), event which is recognized as one of the most important festivals in Europe collecting great political personalities, managers, representatives of different religions and cultures, intellectuals and artists, athletes and protagonists of the world scene. It offers stories of men and women through conferences, exhibitions, shows, and sporting events.

The partnership signed among DESITA, Serint Group and Fondazione Meeting concerns the development and creation of a long-term and ambitious project, called “Il Parco del Meeting (The Meeting Park)” which will be disclosed to a large number of invited companies at the Rimini Meeting next Friday, August 26 during a day-long meeting together with the Fondazione Board of Directors. In the next following months, the project will be implemented involving companies, local authorities, institutions and schools belonging to the province of Rimini (Italy)

The project aims to gradually introduce sustainability in the MeetingRimini event, thus creating a tighter bond between the city of Rimini and the event and allowing the Parco del Meeting to become a place for dissemination of the best sustainable practices related to culture, products, technology , projects and services. The Parco del Meeting will become the park of the city of Rimini, a place of reference and aggregation active throughout the year, with restaurants designed according to our ECOFFEE guidelines, event areas and much more.

Other collateral projects are under development, including the design of sustainable exhibition areas of a pavillon of the RiminiMeeting offering to those exhibitors attentive to environmental issues the opportunity to participate actively in the Park project, as early as next year.

With this great news, we are going to take a little rest from a period of intense and successful work, wishing you a wonderful holiday time. We will be back on September or, if you are spending your holidays in Italy, we will be more than happy to meet you at the RiminiMeeting on Friday August 26th

For more information norman [at]

PS. Have you already voted for the Green Sheikh, Ambassador ECOFFEE, who has been nominated as Best Green International Celebrity at next Best Green Awards? Do not hesitate to vote for him! Vote for Green Sheikh!

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About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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