ECOFFEE approved by Green Maven

It is with a great pleasure that we announce that our ECOFFEE project for responsible business has been officially approved by GreenMaven, the Green Search Engine., the world’s largest Green Search Engine, was launched in 2006 by Joey Shepp, a green maven and founder of Earthsite, new media for sustainable brands. currently searches over 1 million pages.  Everything searchable by Green Maven has been approved by Green Maven editors using Green Maven Approval Policy.

The guiding principles on which the editors base their decisions are the following:

1. Green Values – The site must demonstrate green values clearly on the homepage. does not necessarily determine whether a business, organization or individual is Green, rather its editors consider how the website addresses green issues, ideas or principles. Green Maven editors take special care to select websites that resonate with green consumers.

2. Quality – The site must be complete, fully functioning, and demonstrate an acceptable level of quality according to today’s web standards. No offensive material is permitted, including obscenity or nudity.

3. Green certifications – Third-party validation, such as Co-op America green business certification, are considered and can boost a site’s chances of inclusion.

The approval by Green Maven is a great result for ECOFFEE, just the first step towards a brighter future for sustainability in the Retail business. Thanks to all of you for your support and help!

ECOFFEE, ecology, sustainability, , , , , ,

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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