This is quite an interesting story that shows you a great way for raising awareness about climate change and global warming. Ishand Natalie, the national beverage manager for Woolworths Café and TriBeCa Coffee Roasting Company  is a member of a team from Woolworths and that was expected to summit the 5 895m Uhuru Peak (Tanzania) today. The expedition is set to arise the awareness on the effect that the mountain’s melting ice is having on coffee farmers in Tanzania, who grow the organic coffee that Woolworths sells in its cafés (courtesy of IOL lifestyle)

Sometimes when we drink our morning coffee cup we are not aware of all universe that is in that cup – luckily there are companies and people who are starting to spread the word of sustainability and responsibility also in the Coffee Retail market.