When marketing and sustainability strategies are not aligned: the new trend among USA Food Retailers

We are just reporting the new trend among USA Food Retailers as in AzCentral.com.

“Phoenix-area coffee junkies who have grown immune to Starbucks' maximum 24-ounce jolt now can boost their caffeine intake by 30 percent without loading up on extra shots. About 280 Starbucks locations in the Phoenix area are now serving the new Trenta (Italian for 30) drinks and report they are catching on quickly….. Competitors McDonald's and Dunkin' Donuts already offer 32-ounce iced coffee and tea drinks. McDonald's, an increasingly aggressive competitor of Starbucks, sells a 32-ounce iced sweet-tea drink for $1”

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