'Ice cream stores do not suffer from crisis, rather they are growing and represent a major job opportunity, especially for young generations'. This was stated at Sigep by Ferdinando Buonocore, the president of the Comitato Nazionale per la difesa e la diffusione del gelato artigianalethe (Italian National Committee for the defense of the artisanal ice cream industry). 'In the world – he added – there are 60 000 gelati store, of which only 32 000 in Italy'.
On March 9th there will be the third Ice Cream Day at the European Parliament in Strasbourg (ANSA)
Ben & Jerry, the world famous ice cream brand now owned by Unilever, has just added a new initiative to its already consolidated sustainibility and responsability strategy. The company well know activism ranges from the Something’s Fishy campaing – fighting against genetically engineered animals for human consumption – to a HC freezers – less polluting and more efficients.
Their last initiative is about abandoning the brown eco-pints and unbleached carton and found a new, more sustainable solution.
Check out the whole, very intersting story at Inhabitat.