May 14th is the World Fair Trade Day, the first global campaign for The Fair Trade movement connecting producers and customers around the world and is endorsed by WFTO.
Ben & Jerry’s, known for its activism, has just launched this great campaign. The video explains how the “Fair Tweets” campaign works, a very simple but effective use of Twitter to help promote the Fair Trade Day.  
Just download the Fair Tweets application from www.fairtweets.com and the unused characters in your tweets will be automatically create relevant messages, or better, “Fair Tweets”!