Tag Archives: drinks

Beverage industry and sustainability: TATA beverages

We have previously wrote about how the beverage industry is getting more and more Sustainable, with more sustainable packaging like the Coca-Cola Company PlantBottle packaging, or by taking greater attention to the supply chain, as PepsiCo is doing with its recent committment to purchase only 100% Mexico sustainably grown sunflower crops.

 
Today, we will take a quick insight in what TATA Global Beverages is doing regarding sustainability. But first, a couple of information about the Company: TATA Global Beverages is part of the TATA Group, it currently employs 3,000 people around the world and it reported a 28% profit increase on Q3 2010, with profits being Rs 471.5 million (more than 74 million Euros).
 
If you take a look at Tata beverages website, it is clear that TATA Global Beverages is deeply involved in sustainability: from its mission “to make the world a better place through ‘life enhancing sustainable hydration’ to its long term goals and its collaborating with the Rainforest Alliance.
In a recent interview with The Guardian, TATA Global Beverages Director of Sustainibility Sara Howe, talked about the challenge to balance sustainability with the Company’s present short-term financial and commercial pressures.
She stated to be optimistic about the number of big companies who are now seriously and credibly engaging with the sustainability agenda, setting ambitious sustainability targets and demonstrating progress towards achieving them.
 ” As more companies come to understand the risks and opportunities that issues like climate change, water stress, population growth, health and wealth disparity, represent, then the necessary capacity and capability building will follow” Howe states.
But what is the role of consumers in the process towards a more sustainable business? Howe’s reply: “In a consumer-focused business like ours a particular challenge is getting permission from consumers to act for the future. Traditional research and insight methodologies tend to drive responses based on their current experience and understanding. We need to find a way of showing consumers what the future might look like from a sustainability point of view. Then they can then help us design products and services fit for that future” yet adding that her main concern about the ability to create a more sustainable world is that “That too many people won’t get it until it’s too late“.

Green packaging: here’s some news

In our ECOFFEE experience, Green Packaging and waste management are two of the most difficult to handle issues for a retailer who wants to approach a greener and more sustainable business. Just a couple of years ago, it was very difficult to find packaging that could be both resistant, green and easy to recycle or compost. Now life has been made easier by smart companies which are offering to retailers plenty of products to satisfy the most demanding client: from corn cups to sugar-beet takeout containers, degradable packaging is forecast to expand an impressive 13.6 percent annually to $685 million in 2014.

Now let's talk about two very different kind of packaging, coffee cups and pizza cardboard. Coffee cups are not that common in Italy, where coffee is still serverd in the traditional ceramic "tazzina", but everywhere else in the world, it is a must for those who want to sip the hot drink while driving to office. The Repurpose One Cup  is a new insulated hot cup that is 100 percent certified compostable. The design requires no sleeve, uses 65 percent less CO2 than a disposable coffee cup to produce, and can be composted in 90 days in an industrial facility. If the cups are thrown away with regular trash, they will degrade in the landfill just like food waste. Traditional insulated cups are made by adding additional layers of paper; however, the One Cup keeps coffee (and other beverages) hot by applying patented insulation material to a single wall cup made of FSC-Certified paper.

Talking about pizza, here's the "Salvapizza", a prototype developed in Italy by a pool of experts. Salvapizza is made of white cardboard printed with food ink and this prototype allows consumers to heat the pizza in the microwave. Thanks to the side slots, the pizza "breathes", ensuring the right kind of ventilation during the heating process, hence preserving the pizza fragrance. In the prototyping of Salvapizza, special attention was paid to the possibility of recycling the used container. The cardboard can be in fact easily divided in two parts: the upper part can be detached and easily recycled in the paper waste container. A simple idea, but that can help recycling a lot of waste material, thinking that each year, the Italian production of cardboards for pizza sums up to almost 620 million units. (Source: Crispgreen and Marrai A Fura)