Tag Archives: concept

The People’s Supermarket

Located in the heart of London this cooperative non-profit is unique. Managed and owned by the members, the shop operates on a membership system, it offers local and seasonal products for the lowest prices possible.

Design agency Unreal was responsible for developing its branding, with in mind the low budget constraint of the cooperative. For the people, by the people.

Set up in Spring 2010 by chef Arthur Potts-Dawson, retailer Kate Wickes-Bull and an army of others, The People’s Supermarket is a community-based shop that’s managed and owned by members and open to all. It’s based just around the corner from Unreal’s studio, on Lamb’s Conduit St, London WC1 and takes its format from the popular co-operative ‘Park Slope’ in Brooklyn, NYC.

In addition to the membership scheme, much of the produce in the shop is locally sourced, seasonal and sustainable, meaning they stock the best food at the lowest possible prices. The story of the supermarket will be broadcast in its own Channel 4 documentary, due to air in early 2011.

The People’s BrandAfter approaching the Supermarket to design some launch posters, we were tasked with developing the brand, which needed to reflect the co-op’s core values of being communal, affordable and democratic without appearing too virtuous or elitist. A full identity program was required including logo, stationery suite, advertising, packaging and brand guidelines.

(All photography shot on location at The People’s Supermarket by supermarket members Liz and Max of Haarala Hamilton photography. More information at http://www.thepeoplessupermarket.org & http://www.unreal-uk.com)

via The People’s Supermarket [Branding] | Trendland: Fashion Blog & Trend Magazine.

The 2011 trends in the Middle East Hospitality Business

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With my company DESITA I have always payed great attention to what is happening in the Middle East countries, whose retail and hospitality business are becoming very interesting because of their many nuances and the possibility they offer.  Karafirin project by DESITA

Accordingly to what recently published by the HotelierMiddleEast website, the 2011 hospitality scenario in Middle East is going to experience three different trends: back to the origins and to healthy food, casual F&B concepts and the raise of social media marketing.

Many of the expert interviewed stressed that the economic crisis has hit those country too and that consumers have become more cost and health conscious. This automatically translates to a return to the traditional, local food and beverages which are less expensive, healthier and – last but not least – more sustainable.