Category Archives: packaging

When marketing and sustainability strategies are not aligned: the new trend among USA Food Retailers

coffee shops, Fresh Worldwide Press, packaging, sustainability, , , , , , ,

We are just reporting the new trend among USA Food Retailers as in AzCentral.com.

“Phoenix-area coffee junkies who have grown immune to Starbucks' maximum 24-ounce jolt now can boost their caffeine intake by 30 percent without loading up on extra shots. About 280 Starbucks locations in the Phoenix area are now serving the new Trenta (Italian for 30) drinks and report they are catching on quickly….. Competitors McDonald's and Dunkin' Donuts already offer 32-ounce iced coffee and tea drinks. McDonald's, an increasingly aggressive competitor of Starbucks, sells a 32-ounce iced sweet-tea drink for $1”

All comments are more than welcomed!

Ben&Jerry last green initiative is so good

ecology, Fresh Worldwide Press, packaging, retail food, social responsibility, sustainability, , , , ,

Ben & Jerry, the world famous ice cream brand now owned by Unilever, has just added a new initiative to its already consolidated sustainibility and responsability strategy. The company well know activism ranges from the Something’s Fishy campaing – fighting against genetically engineered animals for human consumption – to a HC freezers – less polluting and more efficients.

Their last initiative is about abandoning the brown eco-pints and unbleached carton and found a new, more sustainable solution.

Check out the whole, very intersting story at Inhabitat.