Here's a new breed of consumers: the CITYSUMERS

Retailers be aware of this growing segment of consumers which will become each and every day more and more important: the CITYSUMERS. According to Trendwatching.com, Citysumers are "The hundreds of millions (and growing!) of experienced and sophisticated urbanites*, from San Francisco to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations".

The Trendwatching February brief describes this trend with all its social and cultural implications, together with an interesting showcase of companies whose products have been designed specifically to satisfy CITISUMERS' tastes and needs. Very interesting. (Photo courtesy of Workerman)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s