When Guerrilla marketing goes green

As we previously anticipated, the SIGEP event participants have been “bombarded” by ECOFFEE’s green guerrilla marketing actions. The events premises and central locations in downtown Riccione and Rimini have been decorated with ecofriendly graffiti by  Greengraffiti®.
ECOFFEE has chosen GreenGraffiti® because of its being a completely carbon neutral outdoor advertising media. With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street.  But ECOFFEE’s green guerrilla is not only sustainable: for each liter of water used to produce an expression, the GreenAdsBlue foundation invest in water harvesting projects and provide one liter of clean drinking water in regions where water is scarce.

The green “spraying” of the ECOFFEE logo, payoff and web address has raised great attention in all the passing by event participants – all curious about what was going on and what ECOFFEE was about and all praising its being sustainable and socially responsible.

About Norman Cescut

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life. . - Owner & CEO at DESITA, the International Retail & Foodservice Consultancy Company specialized in shop concept design, franchising and sustainability. - Vice President, National and International Coordinator of IREF Italia, the European Franchise & Partnership Network Organization. - MENAFA Ambassador to Italy (Middle East and North Africa Franchise Association) - International Franchise Academy member and part of its Knowledge Tank. - Creator & founder of ECOFFEE the sustainable coffee shop project & related sustainable entrepreneurship platform. - Representative for the sustainable business in Italy of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman – UAE.

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